Brand Tone

Helpful, Approachable, Empowering, Passionate, Professional, Knowledgeable

Brand Values

• •Quality
• •Education & Support
• •Creativity & Passion
• •Community
• •Customer Satisfaction & Success
• •Accessibility

Best Practices

• •Always Prioritize Helping and Educating: Frame your copy around solving problems, answering questions, and providing value to your audience, especially beginners. Use clear, encouraging language.
• •Maintain an Approachable and Personal Voice: Use "I" and "you" to create a direct connection. Share relatable experiences and a friendly demeanor. Let Jannille's passion shine through.
• •Emphasize Quality and Reliability: Subtly weave in mentions of design testing, positive customer experiences, and the quality of materials or digitizing to build trust.
• •Foster a Sense of Community and Support: Encourage interaction, ask questions, and make it clear that support is available. Use inclusive language.
• •Be Consistent Across All Platforms: While the format may change (e.g., short TikToks vs. longer YouTube tutorials), the core tone—helpful, approachable, knowledgeable, and empowering—should remain the same in website copy, social media posts, email newsletters, and Etsy communications.

Social Perception

Trusted Resource, High-Quality Products, Supportive and Responsive, Inspiring, Community-Focused

Copy Examples

• •Instagram Post (Showcasing a new design): "New design alert! ✨ We're so excited to share this [Design Name] with you – perfect for adding a touch of handmade charm to your [Project Type]. We've poured lots of love into making sure this stitches out beautifully for you. Grab the file on our website or Etsy shop (link in bio!) and let your creativity bloom! #BlueGemEmbroidery #MachineEmbroidery #NewDesign #EmbroideryLove #DIYFashion"
• •TikTok Video Intro (Tutorial): "Feeling stuck with [Common Embroidery Problem]? Don't worry, I've got you! In this quick tutorial, I'll show you exactly how to [Solve the Problem] so you can get back to creating stunning embroidery. Let's make machine embroidery easy and fun! #EmbroideryTips #MachineEmbroideryHacks #BeginnerEmbroidery #BlueGemTips #EmbroideryTutorial"
• •Website CTA (for 1-on-1 Coaching): "Ready to take your embroidery skills to the next level but need a little guidance? Book a personalized 1-on-1 coaching session with me, Jannille! We'll tackle your specific challenges and build your confidence, so you can create with joy and precision. Your embroidery journey, supported every stitch of the way. Learn more and book your spot today! #EmbroideryCoaching #LearnEmbroidery #PersonalizedSupport #BlueGemEmbroidery"
• •Email Newsletter Snippet (Promoting Essentials Guide): "Overwhelmed by all the embroidery supplies out there? 🤯 Our FREE Machine Embroidery Essentials Guide cuts through the noise! Get a clear list of exactly what you need to get started, plus my top machine recommendations for every budget. Stop the 'analysis paralysis' and start stitching your dreams! Download your guide here: [Link] #EmbroideryForBeginners #EmbroiderySupplies #FreeGuide #BlueGemEmbroidery"
• •Etsy Shop Announcement Update: "Hey embroidery lovers! Jannille here from Blue Gem Embroidery. 👋 We're passionate about helping you create beautiful things with high-quality, easy-to-use digital designs. Each one is tested to ensure a flawless stitch-out. Got a question or need a custom design? Just send us a message – we're always happy to help you on your creative journey! Happy stitching! #EtsyEmbroidery #DigitalDesigns #SupportSmallBusiness #BlueGemEmbroidery"