Brand Tone

Fashion-forward & Practical, Helpful & Informative, Upbeat & Confident, Community-oriented, Approachable & Friendly

Brand Values

• •Style
• •Functionality & Convenience
• •Quality
• •Confidence
• •Transparency (literal and figurative)

Best Practices

• •Focus on the "Stylish Solution": Always highlight how Clearly Baguette solves the practical need for a clear bag without making the customer feel like they're compromising on fashion. Use words like "chic," "stylish," "elevate," alongside "approved," "compliant," "convenient."
• •Keep it Upbeat and Positive: The tone should be optimistic and enthusiastic, reflecting the excitement of attending events. Avoid overly formal or purely utilitarian language.
• •Be Informative but Engaging: Clearly state the benefits (e.g., "stadium-approved," "concert-ready") but do so in a way that's engaging and relatable. Ask questions on social media to foster interaction.
• •Use "You-focused" Language: Address the customer directly and focus on how the product benefits them and enhances their experience (e.g., "Your perfect concert companion," "So you can enjoy the show").
• •Incorporate a Sense of Community and Shared Experience: Leverage user-generated content and speak to the collective experience of event-goers. Use inclusive language that makes customers feel part of a stylish, savvy group. Phrases like "Join the clear bag revolution" (if fitting the slightly bolder side) or "Spotted at the game!" work well.

Social Perception

Problem Solver, Stylish & Trendy, Good Quality for Price, Event-Goer Essential, Trustworthy (for its niche)

Copy Examples

• •Lights, camera, action! ✨ Rock your concert look worry-free with our stadium-approved clear baguette. Stylish, secure, and ready for the encore! Who are you seeing next? #ClearlyConcertReady #ClearBagChic
• •Don't Just Clear Security. Own the Entrance. Shop Stylish, Stadium-Approved Clear Bags.
• •Game day glam? ✨ Level up your stadium style with our clear crossbody! See how we’d rock it! 😉 #StadiumStyle #ClearBagHack #OOTD
• •Heading to the big game? Don't get caught at the gate! Our Clearly Baguette collection blends see-through compliance with a style that's all you. Shop now and breeze through security! #GameDayReady #TransparentTote
• •Meet your new event essential. The Clearly Baguette is more than just a clear bag; it's your ticket to seamless entry and effortless style. Crafted for durability and designed to turn heads, so you can focus on the moments that matter.