Brand Tone

Artistic & Evocative, Personal & Passionate, Elegant & Refined, Helpful & Approachable, Romantic & Whimsical

Brand Values

• •Artistry & Creativity
• •Quality & Freshness
• •Personalization & Client Focus
• •Passion for Florals
• •Attention to Detail

Best Practices

• •Embrace Evocative Language: Use descriptive adjectives and sensory details (sight, scent, touch) to paint a picture and convey the beauty and emotion of flowers. Think velvety petals, intoxicating fragrance, dew-kissed foliage.
• •Tell a Story: Whether it's the story of a couple, the inspiration behind a design, or the journey of a flower, narrative elements make the brand more engaging and personal.
• •Maintain an Artistic & Elegant Voice: Avoid overly casual slang or overly technical jargon. The language should feel sophisticated, considered, and reflective of the artistry involved.
• •Highlight Passion & Personal Touch: Let the genuine love for floristry shine through. Use we to create a sense of a dedicated team, and emphasize the bespoke, client-focused nature of the service.
• •Be Visually Consistent with Text: Ensure the copy complements the high-quality, artistic imagery. The words should enhance the visual story, not detract from it. If the image is soft and romantic, the copy should echo that feel.

Social Perception

Highly Skilled & Talented, Reliable & Professional, Creators of Beauty, Aspirational, Friendly & Easy to Work With

Copy Examples

• •Website Hero Section (Wedding Focus): Breathing life into your love story, one bloom at a time. At Blue Anemone, we craft exquisite floral designs that whisper romance and celebrate your unique journey. Let us paint your day with nature's most beautiful art.
• •Instagram Post (Showcasing a Bouquet): Sun-kissed dahlias dancing with delicate anemones and trailing jasmine. Each petal, each stem, thoughtfully chosen to tell a story of wild elegance. What floral dreams are you envisioning? ✨ #BlueAnemoneFlorals #ArtfulBlooms #WeddingFlowers #BespokeBouquet
• •Workshop Promotion: Unleash your inner florist and immerse yourself in the art of floral design. Join our upcoming workshop and learn to create your own breathtaking arrangement, guided by our passion and expertise. Discover the joy of working with seasonal blooms. Limited spots available – book your creative escape!
• •Facebook Ad (Event Styling): Transforming spaces with the soul of flowers. From intimate gatherings to grand celebrations, Blue Anemone curates unforgettable floral experiences that reflect your style and enchant your guests. Enquire about your 2025/2026 event today.
• •Client Testimonial Introduction: It's moments like these, and words like Sarah's, that fuel our passion: 'Blue Anemone didn't just provide flowers; they understood the heart of our wedding and brought it to life with such stunning artistry. Every arrangement was pure magic!'