Brand Tone

Youthful & Playful, Aesthetic & Feminine, Simple & Direct, Emerging & Eager

Brand Values

• •Natural Beauty/Ingredients
• •Aesthetic Appeal
• •Joy & Delight
• •Self-care/Indulgence
• •Transparency (implied)

Best Practices

• •Embrace the Floral Language: Consistently use words and metaphors related to flowers, blooming, gardens, nature, and growth. Think: "petal-soft," "bloom bright," "naturally radiant," "blossoming confidence."
• •Keep it Light & Positive: The tone should feel uplifting, cheerful, and perhaps a little whimsical. Avoid overly technical or serious language. Focus on the joy and beauty the products bring.
• •Visually Descriptive: Since the products are visually unique, use copy that paints a picture and highlights the aesthetic of the real flowers. "See the tiny daisies suspended in a swirl of gloss..."
• •Youthful & Engaging: Use relevant emojis where appropriate (especially on social media), ask questions to engage the audience, and maintain a friendly, approachable voice. Steer clear of overly formal corporate speak.
• •Focus on Sensory Experience: Appeal to sight (beautiful flowers), feel (smooth gloss, soft oil), and scent (if applicable, for perfumes or scented balms). Describe how the products make one *feel* beautiful and joyful.

Social Perception

Limited Current Perception. Potential Perception (based on product type & `blossom.com`): Cute & Trendy, Giftable, Gentle/Natural (association), Instagrammable/Shareable.

Copy Examples

• •Let your smile bloom! 🌸 Our flower-infused lip gloss brings a touch of nature's prettiest to your everyday. Shine on! ✨ #BlosummBeauty #FlowerPowered #LipGlossLove
• •Why just wear makeup when you can wear art? 🌷 Each Blosumm product is a mini masterpiece with REAL flowers inside. From luscious lip oils to fragrant perfume, discover your new favorite. Shop the collection now – new website coming soon! #Blosumm #RealFlowersRealBeauty #NewCollection
• •Kiss your skin with petals. Our [Product Name] Face Oil is a delicate blend of nourishing oils and real [Flower Type] blossoms, crafted to leave your skin feeling soft, radiant, and beautifully serene. Experience the Blosumm glow.
• •Psst... Something Beautiful is Blossoming at Blosumm! 🤫
• •Bloom from the outside in! 🌻 Blosumm's unique beauty treats, all with real flowers, are almost here. Get ready to add a little petal power to your routine! #BlosummComingSoon #FloralBeauty