Tono de Marca

Empowering, friendly, and aspirational

Valores de Marca

• •Inclusivity and Specialization
• •Quality and Comfort
• •Feminine and Stylish Design
• •Empowerment
• •New Zealand Made

Mejores Prácticas

• •Always Use Empowering Language: Frame all copy around the concepts of confidence, celebration, and empowerment. Avoid language that suggests 'hiding' or 'fixing' the body. Instead of 'disguising less desirable qualities,' try 'smoothing and celebrating your silhouette.'
• •Maintain a Friendly and Approachable Voice: Use conversational language and directly address the customer ('you,' 'your'). Incorporate friendly and positive phrases that align with the 'Sassy Body' attitude.
• •Highlight the 'Why' Behind the 'What': Don't just sell a dress; sell the feeling of wearing that dress. Connect the features (e.g., 'natural fibers,' 'stretch fabric') to the benefits ('all-day comfort,' 'moves with you').
• •Showcase Your New Zealand Roots: Consistently mention that the clothing is designed and/or made in New Zealand. This is a point of difference and builds trust and a sense of local community.
• •Let Your Customers Be the Heroes: When and if you get customer testimonials or photos, feature them prominently. Frame them as the stars of the brand. Copy could include lines like, 'See how the incredible [Customer's Name] is styling her [Product Name].' This reinforces the community and empowerment values.

Percepción Social

Among its target audience, Bloom Clothing NZ is perceived as highly positive, a go-to brand for stylish, high-quality, plus-size clothing in New Zealand. Customers appreciate its authenticity, being designed by a plus-size woman for plus-size women. It is seen as a trusted and valuable resource within its niche, evidenced by a satisfied and loyal customer base.

Ejemplos de Copy

• •Your weekend wardrobe has been waiting for this. ✨ Introducing the [Dress Name] - designed to move with you, celebrate your curves, and bring a little bit of magic to your day. Because fashion should feel as good as it looks. Proudly designed in New Zealand for sizes [Size Range]. Tap to shop!
• •Tired of plus-size clothing that hides your shape? At Bloom Clothing, we celebrate it. Our latest collection is filled with vibrant prints, luxurious fabrics, and cuts designed to flatter, not cover. Discover fashion that's made for you. Shop our New Arrivals now and enjoy free shipping on orders over $500.
• •You asked, we listened! Our sell-out [Pant Name] pants are back in a brand new colour. Crafted from our signature stretch linen, they're the perfect blend of comfort and chic. See how we're styling them this season and be inspired to create a look that's all your own.
• •Confidence is your best accessory. We just make the clothes to match. Explore our collection of designer plus-size fashion, proudly made in New Zealand.
• •From our design studio in New Zealand, with love. ❤️ Every piece in the Bloom collection starts with a simple idea: to create beautiful clothes that you'll feel incredible in. #PlusSizeFashionNZ #MadeInNZ #DesignerFashion