Brand Tone

informative, trustworthy, and supportive

Brand Values

• •Quality and Purity: They repeatedly highlight their 50 years of experience, in-house manufacturing in an FDA-registered, cGMP-compliant facility in the USA, and rigorous testing of raw materials and finished products. They also emphasize the use of natural, non-GMO ingredients.
• •Trust and Integrity: The brand stresses transparency, such as providing clear dosage instructions and using manufacturing dates for product freshness. They aim to build trust by controlling the quality of their products from beginning to end.
• •Holistic Wellness and Proactive Health: Mt. Angel Vitamins positions its products as solutions for proactive wellness, simplifying the journey towards better health. They offer a diverse range of vitamins, minerals, and condition-specific formulas.
• •Community and Responsibility: Being a small, family-owned business located in Mt. Angel, Oregon, they mention investing in their team and community. They also state a commitment to sustainability through eco-friendly packaging.
• •Customer-Centricity: They express a desire to support customers in their wellness goals and welcome questions and comments. Positive customer reviews are often highlighted.

Best Practices

• •Develop a Brand Voice Guide: Create a document that clearly defines the brand's tone (informative, trustworthy, supportive), key messaging points, preferred vocabulary (e.g., "proactive wellness," "natural," "quality-tested"), and things to avoid (e.g., overly hyped claims, complex jargon without explanation).
• •Prioritize Clarity and Information: Ensure all copy is easy to understand, providing valuable information about the product's benefits, ingredients, and the company's quality standards. Avoid making unsubstantiated health claims.
• •Emphasize Trust and Transparency: Consistently highlight the brand's heritage, US-based manufacturing, cGMP certification, and commitment to non-GMO ingredients and rigorous testing.
• •Maintain a Supportive and Empathetic Approach: Frame messaging around supporting the customer's health journey and empowering them to make informed choices for their well-being.
• •Adapt to Platforms While Maintaining Core Tone: While the style might vary slightly (e.g., more conversational on TikTok vs. more formal on the website's FAQ), the core values of trustworthiness, quality, and support should remain consistent across all communication channels. Ensure influencer collaborations also align with these core values.

Social Perception

Customers generally perceive Mt. Angel Vitamins positively, trusting in their quality, US-based manufacturing, and natural ingredients. They appreciate the focus on specific health needs and the brand's engagement on social media, particularly their wellness-focused approach on TikTok.

Copy Examples

• •Headline: "Support Your Wellness Journey with 50 Years of Trusted Expertise." Body: "At Mt. Angel Vitamins, we've dedicated half a century to crafting high-quality, natural supplements you can rely on. Made in our own US-based, cGMP-certified facility, we ensure purity and potency in every bottle, helping you proactively manage your health. Discover the Mt. Angel difference today."
• •Social Media Post (Image: Product with natural ingredients): Caption: "Nourish your body naturally. Our [Product Name] is formulated with carefully sourced, non-GMO ingredients, manufactured with the highest quality standards right here in Oregon. Because we believe what you put into your body matters. #MtAngelVitamins #NaturalSupplements #WellnessJourney #MadeInUSA #HealthyLiving"
• •Product Description Snippet (for Blood Sugar Support): "Take a proactive step towards balanced wellness. Our Blood Sugar Support formula blends [mention key ingredients like Psyllium Husk, Berberine, Apple Cider Vinegar] to help maintain healthy blood glucose levels already within the normal range and support your overall metabolic health. Trust Mt. Angel Vitamins for natural, effective solutions."
• •Email Subject Line: "Your Health, Our Priority: Quality Supplements You Can Trust." Email Snippet: "For over 50 years, Mt. Angel Vitamins has been committed to simplifying your path to wellness. Our family-owned business takes pride in manufacturing premium supplements with integrity, right here in Mt. Angel, Oregon. Explore our range and feel the difference quality makes."
• •Blog Post Title Idea: "Beyond the Label: Understanding Mt. Angel Vitamins' Commitment to Quality and Your Health." Intro Snippet: "In today's world of endless choices, finding supplements you can truly trust is paramount. At Mt. Angel Vitamins, transparency and quality aren't just buzzwords – they're the foundation of everything we do. Join us as we take you behind the scenes of our meticulous manufacturing process and our unwavering commitment to your well-being."