Brand Tone

Playful, Engaging, and Heartfelt

Brand Values

• •Happiness
• •Emotional Intelligence & Well-being
• •Connection & Face-to-Face Interaction
• •Fun & Laughter
• •Originality & Creativity
• •Force for Good

Best Practices

• •Embrace "Playful Emotion": Use vivid, emotion-driven language that also carries a lighthearted, fun, and slightly whimsical feel. Think "comical twists," "hilarious battle," "sparking smiles."
• •Focus on the "Feel": Continuously bring the copy back to the unique selling proposition – that players *feel* the emotions. Use phrases like "you really do feel what you play," "play it and feel it," "experience real emotions."
• •Highlight Connection: Emphasize the social benefits – bringing families and friends together, fostering face-to-face interaction, and creating shared moments of joy and laughter.
• •Show, Don't Just Tell, the Value: Instead of just saying it's "fun," describe the *outcomes* of the fun – the laughter, the engagement, the way it makes people feel. Share testimonials and user experiences that capture this.
• •Maintain a Positive and Uplifting Voice: Even when describing "negative" emotion cards in the game, frame the overall experience as joyful, beneficial for emotional intelligence, and ultimately leading to happiness. The core message should always be uplifting.

Social Perception

Positive, Beneficial for Children, Innovative, Engagingly Emotional

Copy Examples

• •Headline: Stop Scrolling, Start Feeling! Unleash a hilarious battle of emotions with Block Happy – the game where your feelings take center stage. Get ready for laughter, strategy, and a whole lot of happiness!
• •Social Media Post: Remember what pure, unadulterated fun feels like? Block Happy brings it back! Gather your favorite people for a game night that’s more than just cards – it’s a journey through 75 emotions, designed to make you smile, think, and connect. Who’s ready to play with feelings (the fun way!)? #BlockHappy #FamilyGameNight #EmotionalIntelligence #PlayAndFeel
• •Product Description Snippet: More than just a game, Block Happy is a box full of laughter, a spark for connection, and a reminder that happiness is your superpower. With beautifully illustrated cards and gameplay that has you feeling every emotion from 'cheeky' to 'overjoyed,' it’s the perfect way to share some real, face-to-face joy.
• •Email Subject Line: Ready to Feel Block Happy? Your Next Game Night Just Got Emotional (in the best way!).
• •Short Ad Copy: Tired of the same old games? Block Happy is here to shake things up! This award-winning card game gets you playing *with* your emotions, leading to surprising twists, heartfelt connections, and plenty of giggles. Discover why everyone’s falling in love with feeling Block Happy.