Tono de Marca

Authentic, passionate, confident, knowledgeable, understated, and refined, avoiding hyperbole and letting product quality speak for itself.

Valores de Marca

• •Superior Craftsmanship
• •Honest, Quality Materials
• •Timeless Longevity
• •American Made
• •Functional Simplicity

Mejores Prácticas

• •Always connect the product back to the raw materials. Instead of saying "high-quality," say "solid American Walnut" or "full-grain leather from Wickett & Craig." This demonstrates transparency and educates the customer.
• •Remind your audience that real people are making these products. Use phrases like "from our workshop," "hand-sanded," "stitched by hand," and "finished by us" to reinforce the value of your craft.
• •Frame the purchase as a long-term investment. Use language that speaks to durability, aging gracefully ("develops a rich patina"), and timelessness. This counters the higher price point by emphasizing value over cost.
• •Your language should mirror the elegance of your products. Use words like "meticulous," "purposeful," "understated," "essential," and "enduring." Avoid generic marketing words like "amazing," "perfect," or "on sale."
• •Write in a clear, confident, and direct manner. Your tone should be as if you are explaining the product to a discerning customer in your workshop—with respect for their intelligence and appreciation for quality.

Percepción Social

Blochwood is perceived as a niche, high-quality artisan brand, with customer perception largely shaped by its own direct channels, projecting quality and authenticity due to limited broad online reviews.

Ejemplos de Copy

• •The day’s essentials deserve a proper home. Our solid Walnut Valet Tray, precision-milled and hand-finished in our Philadelphia workshop, brings quiet order to any space. A simple ritual to begin and end your day.
• •Blochwood began with a simple idea between husband and wife: to create objects of lasting quality, the kind of things we wanted to use ourselves. We source our leather from historic Pennsylvania tanneries and work with solid hardwoods, finishing every piece by hand. This isn't just a business; it's our passion.
• •Your everyday carry is an extension of you. Shouldn't it be built to last the journey? Our full-grain leather wallets are handcrafted to endure and develop a character that is uniquely yours. Upgrade your pocket.
• •A belt is more than an accessory; it's a foundation. We construct ours from a single, thick strap of vegetable-tanned leather, paired with solid brass hardware. It’s built to withstand decades of wear, not just a season. This is the last belt you'll need to buy.
• •Subject: From Our Workbench to Yours. We believe the best products are born from patience and purpose. We're proud to introduce the [New Product Name]—thoughtfully designed and handcrafted to serve you for years to come. Explore the new addition to the Blochwood family.