Brand Tone

Caring & Empathetic, Informative & Educational

Brand Values

• •Purity
• •Well-being
• •Transparency
• •Problem-Solving
• •Customer-Centricity
• •Environmental Respect
• •Potential Trust

Best Practices

• •Always Root in the "Why": Constantly revisit the founding story – the personal struggle and the discovery of a solution.
• •Emphasize the personal connection and empathy for customers' skin issues.
• •Highlight the purity and well-being aspects of clean water.
• •Maintain transparency in messaging regarding ingredients and ethical practices.
• •Focus on the problem-solving nature of the brand and its commitment to customer-centricity.

Social Perception

A brand that is perceived as trustworthy, relatable, and dedicated to providing pure and effective solutions for skin and hair health through clean water.

Copy Examples

• •Discover the purity of Bliss & Pur.
• •#PureWaterPureYou #BlissfulSkin
• •Our shower filters are designed to gently remove impurities, because your skin and hair deserve the purest care, free from harsh chemicals.
• •We've Been There Too.
• •About Us Excerpt (Informative, Passionate): Born from a personal quest for relief from skin irritation, Bliss & Pur is dedicated to one simple truth: clean water is the cornerstone of well-being.