Brand Tone

Caring, Compassionate, Playful, Engaging, Informative, and Trustworthy

Brand Values

• •Quality
• •Style & Design
• •Customer Trust
• •Family & Love
• •Premium and Innovative

Best Practices

• •Use "We/Us" to Build Community: Phrases like "At Blimka, we understand..." or "From our love for pets..." create a sense of shared values with the customer.
• •Incorporate Playful & Emotive Language: Especially on visual platforms like Instagram and TikTok, use emojis, lighthearted questions ("¡¿Podemos escuchar un pequeño Woof?!""), and words that convey happiness and excitement.
• •Balance Emotion with Information: While the tone is warm and caring, ensure product descriptions clearly state benefits, materials, and quality aspects to build trust and justify purchase.
• •Emphasize quality through detailed descriptions of materials and construction, reinforcing the 'premium' aspect of the products.
• •Actively engage with customer comments and feedback on social media to address concerns and build a positive brand image.

Social Perception

A brand that cares deeply about pets, offering high-quality, stylish, and innovative products that enhance their well-being, while fostering a sense of community and trust with its customers.

Copy Examples

• •"Su salud empieza en su plato" (Their health starts on their plate)
• •"Walk with style"
• •At Blimka, we understand...
• •From our love for pets...
• •¡¿Podemos escuchar un pequeño Woof?!