Brand Tone

Helpful & Supportive, Professional & Quality-Focused, Value-Oriented & Accessible, Encouraging & Empowering

Brand Values

• •Quality
• •Customer Empowerment (DIY Focus)
• •Value/Affordability
• •Customer Support
• •Safety & Durability
• •Aesthetics & Modern Design

Best Practices

• •Prioritize the DIY Enthusiast: Always write with the DIY customer in mind. Use clear, straightforward language, avoid overly technical jargon where possible, or explain it simply. Emphasize ease of installation (while being realistic), the satisfaction of self-completion, and the support available.
• •Highlight Quality and Durability: Consistently mention the use of high-quality materials like T316 stainless steel and the longevity and low-maintenance aspects of the products. This reinforces the value proposition.
• •Maintain a Supportive and Encouraging Voice: Use words and phrases that build confidence and assure customers that they can successfully complete their projects. Offer help readily through mentions of guides, videos, and design support.
• •Emphasize Value and Cost-Effectiveness: While focusing on quality, also subtly remind customers of the cost savings associated with DIY and Blika's competitive pricing. Avoid language that sounds 'cheap,' instead focusing on 'smart investment' or 'affordable quality.'
• •Showcase the Aesthetic Benefits: Consistently link the products to the desirable outcomes: unobstructed views, modern aesthetics, and an enhanced living space. Use descriptive language that appeals to the visual and lifestyle aspirations of homeowners.

Social Perception

Positive Product Quality, Good Value for Money, DIY-Friendly (with a learning curve), Helpful Resources, Aesthetically Pleasing, One of Several Competitors

Copy Examples

• •Headline: Your Dream Deck View, Made Easy. Blika DIY Cable Railings. Body: 'Transform your outdoor space with Blika's high-quality, easy-to-install cable railing systems. We provide everything you need – from durable T316 stainless steel components to step-by-step guides – empowering you to achieve a stunning, modern look without the hefty price tag. Get your free design quote today!'
• •Social Media Post (Image: Beautiful deck with Blika railing): Caption: 'Unobstructed views and lasting quality. ✨ That's the Blika promise. Our professional-grade cable railing accessories are designed for the DIY enthusiast in you. Build with confidence, build with Blika. #BlikaCableRailing #DIYDeck #ModernHome #HomeImprovement #QualityRailing'
• •Product Description Snippet: 'Engineered for durability and a sleek, invisible finish, our T316 stainless steel cable railing kits are perfect for both coastal and inland homes. Enjoy peace of mind with a 30-day money-back guarantee and the support of our expert design team. Blika makes premium DIY accessible.'
• •Email Subject Line: Unlock a Clearer View: DIY Your Cable Railing with Blika! Email Body Excerpt: 'Tired of bulky railings blocking your view? At Blika, we believe in quality you can install yourself. Discover our range of cost-effective cable railing solutions and let our free design service help you plan the perfect project. Watch our easy-to-follow tutorials and get started this weekend!'
• •Website Banner: Quality That Lasts. Views That Inspire. DIY with Blika. Sub-text: 'Professional-grade cable railing systems. Free expert design support. Shop now and save!'