Brand Tone

Enthusiastic and Passionate, Community-Focused and Engaging, Informative and Helpful, Confident and Leading, Friendly and Approachable

Brand Values

• •Quality and Innovation
• •Enjoyment and Experience
• •Versatility and Convenience
• •Community
• •Customer Satisfaction

Best Practices

• •Use Enthusiastic and Evocative Language: Employ words that convey excitement, passion, and the joy of cooking and community. Focus on the experience and the delicious results.
• •Foster Community and Interaction: Write copy that encourages engagement. Ask questions, invite users to share their experiences and recipes, and use community-oriented hashtags.
• •Highlight Versatility and Benefits, Not Just Features: While mentioning innovation is good, always tie features back to user benefits like convenience, the ability to cook diverse meals, and creating enjoyable moments.
• •Maintain a Confident yet Approachable Voice: Communicate the brand's leadership and quality while remaining friendly, helpful, and open to customer interaction.
• •Be Visually Inspiring (Even in Text): Use descriptive language that helps the reader imagine the sights, sounds, and smells of food cooking on a Blackstone griddle. Complement with high-quality visuals whenever possible.

Social Perception

Positive for Versatility and Group Cooking, Concerns about Maintenance, Seen as a Griddle, Not a Traditional Grill, Growing Popularity, Mixed Reviews on Electric Models

Copy Examples

• •Headline: Gather Around the Griddle! Body: From sizzling bacon and eggs at sunrise to perfectly seared steaks under the stars, make every meal an event with Blackstone. Cook more, together! #BlackstoneSuomi #OutdoorCooking #GriddleNation
• •Headline: Unleash Your Inner Chef! Body: Why limit your culinary creations? With a Blackstone griddle, the possibilities are endless. What masterpiece will you cook up next? Share your dishes with #BlackstoneAdventures!
• •Headline: Say Goodbye to Kitchen Chaos! Body: Cook everything in one place! The Blackstone griddle is your all-in-one solution for delicious, easy meals. More flavour, less fuss. Now also available in our E-series for indoor feasts! #BlackstoneGriddle #EasyMeals #VersatileCooking
• •Headline: Join the Blackstone Revolution in Finland! Body: Discover why Blackstone is the fastest-growing griddle brand worldwide. Experience the quality, innovation, and pure joy of griddle cooking. Your tastebuds will thank you! #BlackstoneQuality #GrillBetter
• •Headline: From Backyard Feasts to Cosy Indoor Bites. Body: Whether it's a sunny garden party or a rainy day craving, Blackstone has you covered. Our original griddles and new E-Series electric models bring the flavour, anytime, anywhere. What's on your Blackstone today? #BlackstoneEveryday #IndoorGrilling #OutdoorGrilling