Brand Tone

Conscious, Passionate, Informative, Educational, Approachable, and Community-Oriented

Brand Values

• •Sustainability
• •Quality
• •Innovation
• •Responsibility
• •Fashion-Forward Thinking

Best Practices

• •Maintain a Passionate yet Informative Voice: Combine enthusiasm for the designs and the material with clear, factual information about cork's properties and the brand's sustainable mission.
• •Engage and Build Community: Use language that invites conversation and makes customers feel part of a movement (e.g., "Join us," "Become Eco-Aware").
• •Highlight Sustainability: Continuously emphasize the eco-friendly aspects of cork and the brand's commitment to environmental responsibility.
• •Showcase Innovation: Promote the use of cork as an innovative material in the fashion industry, emphasizing its unique qualities and benefits.
• •Focus on Quality and Durability: Reiterate the brand's commitment to producing high-quality, durable products that are both stylish and sustainable.

Social Perception

A brand that unites fashion with sustainability, offering innovative, high-quality, and durable cork accessories. Perceived as responsible, eco-conscious, and fashion-forward.

Copy Examples

• •At Blackneez, every piece is born from a passion for innovative design and a deep love for our planet.
• •A NEW DIMENSION IN FASHION
• •BECOME ECO-AWARE, JOIN THE BLACKNEEZ
• •Learn more about our commitment to eco-conscious fashion at blackneez.gr.
• •Follow us and become part of a community that's redefining fashion, one beautiful cork piece at a time.