Brand Tone

Edgy, bold, urban, authentic, and community-focused.

Brand Values

• •Authenticity/Originality
• •Community/Movement
• •Self-Expression/Boldness
• •Multifaceted Urban Culture
• •Empowerment/Platforming Voices

Best Practices

• •Maintain consistent use of brand slogans like "Rock The Label" and "Rock The Movement" across all platforms.
• •Ensure that content, especially on social media, directly reflects the brand's focus on music, gaming, and video content to avoid ambiguity.
• •Actively engage with comments and mentions on social media to shape the narrative and address any potential misinterpretations of the brand name.
• •Use visuals (graphics, video editing style) that consistently convey the brand's "Bold graphics and a touch of rebellion" aesthetic.
• •Collaborate with artists and influencers who embody the brand’s values of authenticity, community, and self-expression to reinforce its identity.

Social Perception

A multifaceted urban platform that empowers artists and fosters community through music, gaming, and bold expression, while addressing relevant social issues. The brand needs to actively combat misinterpretations related to illicit activities and ensure clarity in its message.

Copy Examples

• •"Rock The Label: Dive into the digital realm with the freshest beats and boldest graphics."
• •"Join The Movement: Black Money Media Live - where music, gaming, and culture collide."
• •"Talkin' Sh!t: Unfiltered discussions and real talk on the issues that matter."
• •"Shop The Legacy: Gear up with exclusive merch that embodies the Black Money Media vibe."
• •"Rock The Fandom: Your ultimate destination for all things music, gaming, and video content."