Brand Tone

Authoritative & Knowledgeable, Passionate & Caring, Results-Oriented & Performance-Focused, Premium & High-Quality, Supportive & Community-Oriented

Brand Values

• •Equine Well-being
• •Quality & Efficacy
• •Science & Research
• •Transparency
• •Passion for Equestrian Excellence
• •Customer Trust & Results

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Authoritative, Passionate, Results-Oriented, Premium, Caring) with clear do's and don'ts, specific vocabulary, and sentence structure examples. Share this with anyone creating content.
• •Prioritize "Benefit to the Horse (and Owner)": Always frame product descriptions and marketing messages around how they positively impact the horse's health, performance, or well-being, and consequently, the owner's satisfaction and goals.
• •Maintain Authority with Clarity: Use precise language when discussing ingredients, benefits, and scientific aspects, but avoid overly technical jargon that could alienate some customers. Ensure information is easily understandable yet credible.
• •Show, Don't Just Tell, the Passion: Infuse copy with genuine enthusiasm for horses and equestrian sports. Use vivid, evocative language that resonates with fellow horse lovers. Let imagery and testimonials support this.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and even customer service interactions is harmonious. Regular audits of content can help maintain this consistency.

Social Perception

Trusted by Horse Owners, Premium Brand, Effective Solutions, Aspirational, Specialized

Copy Examples

• •Unleash their full potential. Black Horse Performance Plus is scientifically formulated to fuel your champion's power, stamina, and focus when it matters most. Elevate every ride.
• •Seeing is believing. 'After just a month on Recovery Pro, my gelding is bouncing back faster and stronger than ever.' - Sarah M. We're passionate about helping your horse feel their absolute best.
• •Why Turmeric? This powerful, natural anti-inflammatory is a key ingredient in our Joint Support formula, promoting comfort and mobility. Quality you can trust, results you can see.
• •Born from a passion for horses and a commitment to excellence. At Black Horse Supplements, every formula is crafted with your horse's ultimate well-being and peak performance in mind. Because they deserve nothing less.
• •What's the biggest health or performance goal you have for your equine partner this season? Share with us! #BlackHorseSupplements #EquineExcellence