Brand Tone

Luxurious, Elegant, Sophisticated, and Romantic. Also customer-centric and reliable.

Brand Values

• •Quality: They stress the use of the finest, freshest flowers, handpicked and meticulously arranged.
• •Elegance & Luxury: Their arrangements are designed to be "spectacular," "prestigious," and inspired by high fashion and interior design. The packaging, such as keepsake hat boxes, reinforces this.
• •Customer Satisfaction: They are committed to delivering excellence and ensuring a delightful customer experience, offering personalization and prompt service.
• •Emotional Connection: The brand emphasizes that their flowers "speak the language of love" and are perfect for celebrating life's precious moments and conveying emotions.
• •Innovation: Their "Infinity Roses" showcase an innovative approach to floral products.

Best Practices

• •Use Evocative and Sensorial Language: Employ words that appeal to sight, touch, and emotion, such as "breathtaking," "vibrant," "velvety," "enchanting," and "heartfelt" to maintain a luxurious and romantic feel.
• •Maintain a Focus on Quality and Exclusivity: Consistently highlight the premium nature of the flowers, the skill of the florists, and the uniqueness of the arrangements (e.g., "finest blooms," "expertly crafted," "bespoke designs").
• •Emphasize the Gifting Experience and Emotional Impact: Frame the products not just as flowers, but as a means to express love, celebrate milestones, and create lasting memories.
• •Ensure Clarity and Professionalism in Service Descriptions: While being elegant, also be clear about delivery options, customization, and customer support to reinforce reliability and a customer-centric approach.
• •Visual Consistency Reinforces Verbal Tone: Ensure that the language used in copy aligns with the high-quality, elegant imagery presented on the website and social media. The words should match the luxurious aesthetic.

Social Perception

Customers and the public generally perceive Black and Blanc Fleur as a high-end, reliable florist offering beautiful, high-quality flower arrangements for special occasions. They are seen as a go-to for luxury floral gifting in Dubai. The brand is associated with elegance, style, and making occasions special.

Copy Examples

• •Celebrate life's most cherished moments with Black and Blanc Fleur. Our exquisite bouquets are crafted to perfection, letting every petal whisper your deepest affections. Order now for same-day elegance delivered in Dubai.
• •Experience the art of gifting. Black and Blanc Fleur offers breathtaking floral arrangements, designed with passion and an eye for timeless sophistication. Make a statement that lasts.
• •Beyond flowers, we deliver emotions. Choose Black and Blanc Fleur for handpicked, fresh blooms that transform any occasion into an unforgettable memory. Discover luxury, delivered.
• •Indulge in the lasting beauty of our Infinity Roses – real roses preserved to perfection. A symbol of eternal elegance for your home or as a cherished gift. Black and Blanc Fleur: Where beauty endures.
• •For moments that demand nothing but the best. Black and Blanc Fleur curates stunning floral masterpieces, ensuring every detail is perfect. Effortless online ordering, exceptional quality, and Dubai's premier flower delivery service.