Brand Tone

Aspirational & Adventurous, Community-Oriented & Friendly, Informative & Practical, Enthusiastic & Passionate

Brand Values

• •Accessibility & Affordability
• •Adventure & Exploration
• •Family & Shared Experiences
• •Practical Design ("Designed by Kayakers for Kayakers")
• •Fitness & Well-being

Best Practices

• •Lead with Adventure and Connection: Always tie product features back to the experience – exploring new waters, the thrill of the catch, quality time with family, or connecting with nature. Use evocative language that inspires.
• •Emphasize Value and Practicality: Clearly communicate the features and benefits, but frame them within the context of providing an affordable, well-equipped solution for kayakers. Highlight what makes BKC a smart choice.
• •Foster a Sense of Community: Use inclusive language ("fellow paddlers," "our community"). Encourage user-generated content and interaction. Share stories and tips that resonate with the everyday adventurer.
• •Maintain an Enthusiastic and Authentic Voice: Let the passion for kayaking and the outdoors shine through. Write as if you're sharing advice with a friend who's eager to get on the water. Reflect the founders' genuine experience.
• •Be Solution-Oriented (especially when addressing potential concerns indirectly): While not dwelling on negatives, acknowledge the desire for reliable gear. Focus copy on how BKC kayaks are "designed for stability," "built for [specific water conditions]," or offer "everything an angler needs," subtly addressing common kayaking needs and past criticisms. Focus on improvements and new designs where applicable (e.g., "our brand new for 2024...14.0 Pro Tandem pedal kayak").

Social Perception

Value-Oriented Choice, Mixed Quality & Durability Perceptions, Customer Service Concerns, Growing Community, Good for Beginners/Recreational Use

Copy Examples

• •Headline: Your Next Adventure Awaits. Our Kayaks. Your Story. Body: Stop dreaming, start paddling. Brooklyn Kayak Company crafts feature-packed kayaks built for exploration, fishing, and unforgettable family moments on the water. Discover affordability and adventure, hand-in-hand. #BKCKayaks #MeetMeOutside
• •Headline: Built by Anglers, For Anglers. (Without Breaking the Bank). Body: Tired of kayaks that treat rod holders like an afterthought? So were we. That's why our fishing kayaks come loaded with everything you need – from ample storage to stable casting platforms – all at a price that lets you focus on the catch, not the cost. #BKCFishing #KayakAngler
• •Headline: Unplug. Reconnect. Rediscover. Body: In a world that’s always on, find your off-switch on the water. Brooklyn Kayak Company believes in the power of nature to refresh and restore. Our mission? To get you outdoors, enjoying fitness, sport, and life's simple pleasures. Your journey to tranquility starts here. #BKCAdventures #GetOutdoors
• •Headline: Family Fun, Powered by Paddles (or Pedals!). Body: Create memories that ripple for a lifetime. Our tandem and recreational kayaks are designed for shared adventures, easy handling, and maximum stability. From calm lakes to coastal cruises, it's time to make some waves together. #BKCFamily #KayakLife
• •Headline: More Features. More Fun. Less Hassle. Body: We believe a great day on the water starts with a great kayak. That’s why we design our kayaks with the features you’d expect from pricier brands – built-in storage, comfortable seats, and options for every adventurer. Get out there and explore! #BrooklynKayakCompany #AdventureReady