Brand Tone

Nurturing & Encouraging, Playful & Joyful, Community-Oriented & Connecting, Professional & Trustworthy

Brand Values

• •Creativity & Self-Expression
• •Well-being & Relaxation
• •Connection & Community
• •Inclusivity
• •Making Memories

Best Practices

• •Incorporate Sensory & Emotional Words: Use words that evoke feelings of joy, relaxation, creativity, and connection (e.g., "unwind," "spark," "discover," "joyful," "messy fun," "heartfelt").
• •Instead of "Our corporate workshops improve teamwork," try "Watch your team bond and laugh as they transform lumps of clay into unique creations, fostering collaboration in a way you've never seen.
• •Maintain a Positive and Encouraging Voice Across All Platforms: Whether it's a website FAQ, a social media reply, or an email newsletter, the tone should consistently be supportive and enthusiastic, reinforcing the idea that creativity is for everyone.
• •The language should be as welcoming and easy to understand as the workshops themselves, especially since they emphasize "no experience required."
• •Join our vibrant community and let's make something wonderful together, one clay creation at a time.

Social Perception

Positive & Engaging, Therapeutic & Fun Outlet, Unique Experience Provider, Quality & Professionalism (for corporate clients)

Copy Examples

• •Explore your artistic side.
• •Experience the joy of creating.
• •Unwind, connect, and create.
• •No experience required—just bring your creativity!
• •Fun clay date.