Brand Tone

Bold & Daring, Proud & Empowering, Inclusive & Accepting, Playful & Humorous (with an edge), Passionate

Brand Values

• •Love & Acceptance
• •Pride & Visibility
• •Authenticity & Identity
• •Inclusivity & Community
• •Boldness & Fearlessness
• •Quality
• •Customer Care
• •Sustainability (mentioned)

Best Practices

• •Embrace Boldness & Defiance (with purpose): Don't shy away from provocative language or challenging norms, but ensure it's always rooted in the core values of pride, love, and acceptance for the LGBTQIA+ community. The "Bite Me Harder" collection's copy is a good example.
• •Prioritize Empowerment & Positivity: While being edgy, the overarching message should be uplifting and affirming. Focus on how the apparel helps individuals express their identity confidently and feel part of a supportive community.
• •Use Inclusive & Authentic Language: Speak directly to the LGBTQIA+ community and its allies, using terminology they use and recognize. Reflect the diversity within the community in your messaging and visuals.
• •Inject Playful Humour (where appropriate): A cheeky, witty, and sometimes irreverent sense of humour aligns with the brand name and some of its collection descriptions. This can make the brand more relatable and memorable.
• •Be Unapologetically Passionate: Let the genuine passion for the LGBTQIA+ community and its rights shine through in every piece of copy. This authenticity builds connection and loyalty. The "Our Story" section clearly conveys this.

Social Perception

Positive & Supportive (among target audience), Empowering for the LGBTQIA+ Community, Niche but Respected, Limited Broader Public Perception Data

Copy Examples

• •Headline: Wear Your Loud.™ Body: Don't just come out, burst out. Our latest collection is for the unapologetically queer, the fiercely proud, and those who know that whispering went out with black & white TV. This isn't just apparel, it's your amplified voice. Be seen. Be heard. Be you. Louder. #BiteMeNowAU #PridePower
• •Headline: So Soft, It's (Almost) Scandalous. Body: Crafted from premium Aussie cotton that feels like a rebellious whisper against your skin. Our 'Bite Me Harder' V-necks are designed for comfort, built for attitude, and guaranteed to make conformity clutch its pearls. Warning: May cause excessive confidence. Shop the sass: [link] #AussieMadeQueerPride #BeautifullyInappropriate
• •Headline: Dear Haters, Get Comfy. We're Not Going Anywhere. Body: This is more than a t-shirt. It's a statement. A symbol of love, acceptance, and the beautiful, bold truth of who you are. Bite Me Now is for every shade of the rainbow, every love story, every fight for visibility. Stand tall. Shine bright. They'll just have to adjust. #LGBTQIAPride #FearlessFashionAU
• •Headline: Tired of Blending In? Good. Body: Your wardrobe is waiting for its glow-up. Our tees and hoodies are conversation starters, identity amplifiers, and damn comfy too. Ethically made, inclusively sized, and designed to let your true colours fly. Join the Bite Me Now family – where every voice counts. #QueerStyle #MadeToOrderPride
• •Headline: Allies: Speak Louder With Your Chest. Body: Supporting the LGBTQIA+ community isn't a quiet act. Our Allies collection is for those who stand with us, speak up for us, and believe in a world where love wins. Every purchase supports our mission of visibility and acceptance. Show your solidarity in style. #AlliesForLove #BiteMeNowCommunity