Brand Tone

Authentic & Transparent, Passionate & Artistic, Community-Focused & Engaging, Edgy & Humorous, Caring & Inclusive

Brand Values

• •Quality & Superior Ingredients
• •Handmade & Small Batch
• •Ethical Practices
• •Customer Care & Inclusivity
• •Authenticity & Transparency
• •Community & Connection
• •Resilience & Underdog Spirit

Best Practices

• •Embrace the "Authentic Artisan" Voice: Always lean into the handmade, small-batch, and high-quality ingredient narrative. Share the "why" behind products and the personal touch of the founder. Use direct, honest language, even if it's a bit blunt, reflecting the "New Yorker style."
• •Weave in Norse & Mythological Themes Creatively: Don't just name-drop. Infuse the copy with the spirit of adventure, strength, and a touch of ancient magic associated with Valhalla and Norse mythology. This creates a unique and memorable brand world.
• •Foster Community & Interaction: Write as if speaking directly to a knowledgeable friend or fellow enthusiast. Encourage engagement, ask questions, and reference the "Flock" or community. Highlight user-generated ideas or feedback when appropriate.
• •Maintain a Confident, Slightly Edgy Undercurrent: While being inclusive and caring, don't shy away from a bold, confident tone. Position the brand as a passionate alternative to mass-market options. Use humor and a bit of sass where appropriate, especially on platforms like TikTok.
• •Prioritize Value & Quality in Messaging: Consistently highlight what makes the products superior – the food-based ingredients, skin benefits, long-lasting scents, ethical production, and the overall premium experience for the value. This justifies the artisanal nature and price point.

Social Perception

Highly Positive Customer Reviews, Appreciation for the Founder's Engagement, Seen as Unique and Artisanal, Strong Sense of Community, Some Controversy/Drama (mainly on TikTok), Concern about TikTok Dependence

Copy Examples

• •Headline: Unleash Your Inner Viking. Smell Legendary. Body: Tired of soaps that whisper? Ours roar. Handcrafted in small batches with skin-loving, food-grade ingredients and scents bold enough for Valhalla. This isn't just soap; it's an experience. What are you waiting for? Your saga begins. #BirdsOfValhalla #HandmadeSoap #NorseInspired
• •Social Media Post (Image: A dynamic shot of soap being made/poured): Caption: From our cauldron to your shower. 🔥 We're not some faceless corp – Debora, our founder and chief soap alchemist, is whipping up [Soap Name] right now, LIVE on TikTok! Inspired by [mythological element/customer suggestion]. We use real ingredients, for real people (and Vikings, and Shield Maidens). Got a scent dream? Tell us below! #SoapMaking #BehindTheScenes #SmallBizMagic #ValhallaVibes
• •Product Description (for a runestone soap): Title: Odin's Whisper Runestone Soap - [Scent Name] Description: More than just a damn good bar of soap (though it is THAT – our fans rave about it!). Each Odin's Whisper bar, scented with rugged [scent notes], holds a secret: a genuine obsidian runestone. What message does the Allfather have for you? Food-based, skin-loving, and made with the grit and honesty you'd expect from a New Yorker. We don’t do boring. #RunestoneSoap #NorseMythology #UniqueGift #HandmadeLuxury
• •Email Subject Line: Skål! Your Shower Deserves an Upgrade. Body Snippet: Forget mass-produced blah. At Birds of Valhalla, we pour passion, myth, and a little bit of rebellion into every bar. Our ingredients are ethically sourced, our scents are unforgettable, and our community? Fiercely loyal. Ready to join the Flock? #EthicalSoap #ArtisanCrafted #SmellAmazing
• •Ad Copy (Short & Punchy for platforms like TikTok/Instagram Reels): Text Overlay: Big Soap is Boring. We're Birds of Valhalla. Voiceover (Energetic, slightly edgy): "They say 'sensitive skin'? We say 'superior scents, no BS ingredients.' Handmade in NY. Loved by warriors, witches, and anyone tired of the same old suds. Tap to shop the legend." #ValhallaBound #SoapRebellion #SupportSmall