Brand Tone

Passionate, Enthusiastic, Authentic, Transparent, Creative, Imaginative, Humorous, Relatable, Community-focused, Inclusive, Direct

Brand Values

• •Quality
• •Natural and Ethical Sourcing
• •Creativity and Artistry
• •Customer-Centricity
• •Resilience and Passion
• •Supporting Small Business and Fair Wages
• •Individuality and Self-Expression

Best Practices

• •Embrace the Mythology (and a Dash of Sass): Weave in Norse and fantastical elements naturally. Don't be afraid to be a little cheeky and direct, reflecting that "Blunt New Yorker" style.
• •Highlight the Handmade & Heartfelt: Emphasize the "food-based," "superior ingredients," and the personal care that goes into each product. Share the "why" behind the brand.
• •Speak to Your Tribe: Address your audience directly as the "Vikings, Warriors, Witchers and Witches" they are. Foster that sense of community and belonging.
• •Be Authentically You, Quirks and All: Let the founder's passion and the team's personality shine through. Transparency about the journey and even imperfections can be endearing.
• •Show, Don't Just Tell, the Magic: Use vivid descriptions for scents and experiences. Engage the senses and transport your audience to a world of myth and handcrafted quality.

Social Perception

Highly Positive, Trusted, Reputable, Creative, Unique, Community-Oriented, Authentic

Copy Examples

• •Headline: Unleash Your Inner Viking. Our Norse-Inspired Soaps Aren't Just Cleansing, They're an Adventure.
• •Social Media Post: Spilled coffee on your tunic again? Don't sweat it, warrior. Our Dragon's Blood soap washes away even the toughest battles (and coffee stains). P.S. Smells way better than actual dragon's blood. Probably. #NorseMythology #HandmadeSoap #SmallBusinessMagic
• •Product Description Snippet (for a sensitive skin soap): Tired of soaps that treat your skin like an enemy raid? Ours are crafted with food-based goodness even the gods would approve of. Gentle, nourishing, and divinely scented. Your skin will thank you. Seriously.
• •Email Subject Line: Your Valhalla Awaits... (And So Does Freshly Brewed Soap!)
• •About Us Snippet: We're not just soapmakers; we're storytellers, artists, and a bunch of passionate folks who believe your daily ritual should be anything but boring. Born from a New York kitchen and a love for all things mythical, Birds of Valhalla is here to bring a little magic to your mundane. Real ingredients, epic scents, no BS.