Brand Tone

Educational & Authoritative, Artistic & Passionate, Ethical & Respectful, Modern & Edgy (with a touch of irreverence), Approachable & Inclusive

Brand Values

• •Artistic Excellence & Craftsmanship
• •Education & Knowledge Sharing
• •Ethical Responsibility & Conservation
• •Respect for Nature & Animals
• •Innovation & Modernization
• •Community & Inclusivity

Best Practices

• •Balance Artistry with Science: Consistently highlight both the artistic skill and the anatomical knowledge that underpins high-quality taxidermy. Use precise terminology where appropriate but explain it accessibly.
• •Emphasize Ethical Sourcing: Make the commitment to ethical practices a clear and recurring message in all communications to build trust and address potential concerns.
• •Be Educational but Engaging: Share knowledge generously. Use a tone that is informative and authoritative, yet passionate and interesting, avoiding overly academic or dry language. Storytelling can be powerful.
• •Maintain an Authentic, Slightly Edgy Voice (when appropriate): Don't be afraid to be direct, use humor (sparingly and fittingly), and let Allis Markham's distinct personality shine through, particularly on social media. This reflects the brand's modern, unconventional edge, as hinted by elements like the "birdslut.com" domain.
• •Show, Don't Just Tell, the Respect for Animals: While the work involves deceased animals, the copy should always convey a deep respect for the creatures and the goal of preserving them for appreciation and education, rather than treating them as mere objects.

Social Perception

Highly Respected Art Form, Educational & Fascinating, Ethical & Conscious, Intriguing & Unconventional, Supportive Community, Some Lingering Misconceptions

Copy Examples

• •Instagram Post (Showcasing a new piece for a museum): Beyond skin deep. This [Animal Name] now resides at the [Museum Name], a testament to its life and a tool for wonder. Every detail, from feather placement to muscle articulation, is a blend of science and art, ethically preserved to educate and inspire. Want to learn the stories these creatures tell? Link in bio for our museum work and upcoming classes. #PreyTaxidermy #AllisMarkham #EthicalTaxidermy #MuseumConservation #NaturalHistory #ArtAndScience
• •Facebook Ad (Promoting a beginner's bird taxidermy class): Ever wondered how natural history comes to life? Our Birds 101 workshop isn't just about 'stuffing birds' – it's an introduction to anatomy, artistry, and ethical preservation. Led by award-winning taxidermist Allis Markham, you'll learn museum-quality techniques in our LA studio. No experience needed, just curiosity. Dare to create? Limited spots – enroll now! [Link] #TaxidermyClass #LearnTaxidermy #LAWorkshops #BirdArt #PreyTaxidermy #DIY
• •Website "About Us" Snippet: At Prey Taxidermy, we see beauty in the stillness and stories in the science. Founded by Allis Markham, we bridge the gap between art and natural history, creating breathtaking pieces for world-renowned museums and passionate private collectors. We’re also demystifying the craft, teaching ethical, museum-level taxidermy to anyone with a desire to learn. This isn't your grandpa's dusty trophy room; this is the vibrant future of an ancient art.
• •Tweet (Engaging with a common question/myth): Myth: Taxidermy is all guts & gore. Truth: It's 90% artistry, anatomy, and painstaking detail work. And no, we don't just 'stuff' them! Ethically sourced, respectfully handled. Questions about what we do? Ask away! #TaxidermyTruths #AllisMarkham #EthicalArt #ScienceArt
• •Product Description (For a commissioned art piece): Immortalized Artistry: This [Animal Name] piece is more than taxidermy; it's a sculptural narrative. Ethically sourced and meticulously crafted by Allis Markham, it captures the essence of the wild, frozen in a moment of lifelike grace. A statement piece for the discerning collector who values both natural beauty and exceptional craftsmanship. Inquire for commissions. #FineArtTaxidermy #LuxuryDecor #EthicalSourcing #AllisMarkhamArt #PreyTaxidermy