Brand Tone

Enthusiastic & Passionate, Aspirational & Confident, Modern & Stylish, Friendly & Approachable, Playful

Brand Values

• •Quality
• •Style
• •Comfort
• •Performance
• •Community
• •Passion for Golf

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., enthusiastic, modern, confident), preferred vocabulary (and words to avoid), and common golf terminology/puns that align with the brand. Share this with anyone creating content.
• •Know Your Audience: Consistently write for the target golfer who values style, performance, and is passionate about the game. Use language and references that resonate with them.
• •Prioritize "Benefit to the Golfer": Frame product features in terms of how they enhance the golfer's experience – "Stay cool under pressure with our moisture-wicking fabric" (Benefit) vs. "This polo has moisture-wicking fabric" (Feature).
• •Maintain Visual & Textual Harmony: Ensure the tone of the copy matches the visual style of your website and social media. If the visuals are modern and aspirational, the copy should reflect that.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and marketing materials to ensure they still align with the intended brand tone and values. Solicit feedback and be open to tweaking the voice as the brand evolves.

Social Perception

Customers perceive the brand positively, focusing on the aesthetic appeal of the products, appreciation for the modern take on golf fashion, engaged with its audience, newer or niche brand still building widespread recognition but has a dedicated following.

Copy Examples

• •Headline (Website Banner/Ad): Elevate Your Game. Define Your Style. Discover Birdie79. Body: Step onto the course with confidence in premium golf apparel designed for peak performance and unmatched style. From sleek polos to essential accessories, Birdie79 has you covered. Shop the collection and feel the difference.
• •Social Media Post (Instagram/Facebook - showcasing a new polo): New Drop Alert! 🚀 Turn heads on the fairway with our latest [Polo Name] polo. Engineered for comfort, designed to impress. Who's ready to upgrade their golf wardrobe? #Birdie79 #GolfFashion #NewArrival #PlayInStyle
• •Email Subject Line (Promotion): Swing into Savings! ⛳️ Up to 20% Off Your Favorite Birdie79 Gear! Email Body Snippet: Don't just play the game, own it. This week, score big on our most popular golf apparel and accessories. Look good, feel good, play even better. Your next birdie awaits!
• •Product Description Snippet (Q-Zip): Master the elements without sacrificing style. Our Performance Q-Zip offers the perfect blend of warmth, flexibility, and modern design. Whether it's an early tee time or a breezy afternoon, stay comfortable and focused on your game. #GolfLife #PerformanceWear
• •Brand Story Snippet (About Us/Social Post): Born from a passion for the perfect round, Birdie79 is more than just apparel – it's a statement. We believe that what you wear impacts how you play. That's why we craft every piece with an eye for detail, a commitment to quality, and a love for the game. Join the Birdie79 Club. #GolfApparel #PassionForGolf