Brand Tone

Pure & Natural, Caring & Passionate, Quality-focused & Meticulous

Brand Values

• •Natural Efficacy
• •Purity and Safety
• •Quality without Compromise
• •Sustainability & Ethical Practices
• •Transparency
• •Customer Well-being

Best Practices

• •Ensure all claims are genuine and reflect the brand's true practices and product benefits.
• •Tell Your Brand Story Consistently: Weave elements of the Biotanical origin story, the founders' passion, and the commitment to quality and natural ingredients into various pieces of copy.
• •Highlight the use of pure, natural ingredients.
• •Emphasize a commitment to creating natural, effective, and safe skincare.
• •Maintain transparency about the brand's process and values.

Social Perception

Trustworthy, transparent, ethical, high-quality, dedicated to customer well-being

Copy Examples

• •Because we believe true beauty is pure, inside and out.
• •Created with love, our products are a result of in-depth research and testing.
• •We work with cosmetic experts, dermatologists, technologists, and herbalists to ensure the highest quality.
• •Our commitment to zero waste, recycling, and minimizing water usage reflects our dedication to sustainability.
• •We use only pure, natural ingredients without artificial preservatives.