Brand Tone

Informative & Educational, Results-Oriented, Trustworthy & Quality-Focused

Brand Values

• •Quality: High-quality products from reputable brands.
• •Transparency: Open about products and processes.
• •Customer Focus & Satisfaction: Excellent customer service.
• •Health & Well-being: Promoting supplementation for a healthy lifestyle.
• •Reliability: Secure purchases and fast delivery.

Best Practices

• •Prioritize Clarity and Education: Always aim to explain the benefits and science behind supplements in an easy-to-understand manner, reinforcing the 'Informative & Educational' aspect of the tone.
• •Emphasize Quality and Trust: Consistently mention quality sourcing, compliance with standards (like ANVISA), and customer testimonials to build and maintain trust.
• •Engage Authentically: When interacting on social media or through customer service, maintain a friendly, approachable, and helpful demeanor, reflecting the positive experiences highlighted in testimonials.
• •Highlight Results: Showcase how the products can lead to tangible improvements in physical performance and overall well-being.
• •Maintain Consistency: Ensure all copywriting, from product descriptions to social media posts, consistently reflects the brand tone and values.

Social Perception

Positive, with emphasis on helpful customer service, product quality, and adherence to Brazilian health standards (ANVISA). Brand is perceived as reliable and trustworthy.

Copy Examples

• •Boost your performance with our Turbo Pre-Workout! Developed with high-quality ingredients and ANVISA-compliant, it's designed to give you the energy you need to crush your goals.
• •Looking for a reliable supplement? Our products are made with the finest raw materials, ensuring the best results. Plus, our customer service team is always here to help!
• •Unlock your potential with our range of supplements. We're committed to quality, transparency, and your satisfaction. Discover the difference today!
• •Fuel your body with the best! Our supplements are rigorously tested and adhere to the highest standards. Experience the power of quality and innovation.
• •Ready to take your fitness to the next level? Our supplements are formulated to help you achieve your goals. Explore our blog for expert advice and product information.