Brand Tone

Informative & Practical, Friendly & Approachable, Professional & Quality-Focused, Community-Oriented, Eco-Conscious (Implied)

Brand Values

• •Animal Welfare
• •Quality & Efficiency
• •Practical Solutions
• •Customer Support & Education
• •Reliability
• •Sustainability (emerging)

Best Practices

• •Prioritize Animal Welfare and Practicality: Ensure all copy, whether educational or promotional, reflects a genuine concern for animal well-being and offers practical, beneficial information or solutions to the customer.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical aspects of products, write in a clear, understandable, and friendly manner. Encourage interaction and be responsive to customer queries.
• •Emphasize Quality and Reliability: Consistently highlight the quality of materials, the effectiveness of the products, and the reliability of the company's service (e.g., delivery, product consistency).
• •Be Transparent and Informative: Provide clear product details, usage instructions, and benefits. Share knowledge through blogs and social media to build trust and position the brand as an expert resource.
• •Adapt to the Platform, Maintain Core Values: While the style might vary slightly between a detailed blog post and a short TikTok caption, the underlying values of animal welfare, quality, and practicality should always shine through. Ensure consistency in messaging across all channels.

Social Perception

Trusted Supplier for Equestrian Needs, Provider of Practical, Bulk Goods, Helpful Resource, Expanding into New Markets, International (Estonia/Finland focus)

Copy Examples

• •Facebook/Instagram Post (Informative, Friendly, Animal Welfare Focus): Keep your equine friend cozy and healthy all year round! 🐴 Our premium wood shavings offer excellent absorbency and comfort, minimizing dust for a healthier stable environment. Got questions about the best bedding for your horse? Drop them in the comments below – we're here to help! #Biohansa #HorseCare #StableLife #HealthyHorses #AnimalBedding
• •Product Page Snippet (Professional, Quality-Focused): Biohansa Wood Pellets: The efficient, eco-conscious choice for heating and animal bedding. Manufactured from high-quality, compressed wood fibers, our pellets provide consistent heat output and superior absorbency. Density: 650 Kg/m³, Sulfur content: <0.05%. Ensure optimal comfort and low emissions. #SustainableHeating #QualityBedding #BioEnergy
• •TikTok Video Caption (Practical, Engaging, Community-Oriented): Stable hack! ✨ Did you know the right bedding can save you cleaning time AND keep your horse happier? We break down peat vs. straw pellets – which one wins for your stable? Watch till the end for a pro tip! 👇 #BiohansaTips #EquestrianLife #StableManagement #HorseHacks #FarmLife
• •Newsletter Excerpt (Helpful, Value-Driven): Spring is in the air, and so is shed fur! This month's Biohansa guide focuses on 'Optimizing Your Stable for Seasonal Changes.' Discover tips on adjusting bedding, ensuring proper ventilation, and managing mud effectively. Plus, get an exclusive look at our new line of fiber-based bedding designed for maximum comfort and sustainability. Read more on the blog! #BiohansaBlog #SeasonalCare #StableSolutions
• •Promotional Copy for New Cat Litter (Approachable, Premium Hint): Introducing Biohansa Biokatti Pellets – because your feline deserves the best! 😻 Made from recycled paper, our cat litter is highly absorbent, long-lasting, and kind to the planet. Keep your home fresh and your kitty comfortable. Available now! Find a retailer near you or shop online. #BiohansaPets #CatLitter #EcoFriendlyPets #HappyCat