Brand Tone

Scientific & Authoritative, Trustworthy & Reliable, Caring & Empathetic, Educational & Informative, Professional & Ethical

Brand Values

• •Science-Driven
• •Innovation
• •Quality & Efficacy
• •Trust & Transparency
• •Health & Wellbeing
• •Collaboration
• •Passion
• •Sustainability & Ethics

Best Practices

• •Prioritize Science, Simply Stated: Always lead with or support claims with scientific evidence, but communicate it in an accessible way for the target audience. Avoid overly technical jargon in consumer-facing copy but provide pathways to more detailed information (e.g., links to research pages).
• •Emphasize Trust and Safety: Consistently use phrases like "clinically proven," "scientifically researched," "trusted by pediatricians/healthcare professionals," and "safe for [target group, e.g., newborns]" to reinforce reliability.
• •Speak with Empathy: When addressing health concerns (especially for vulnerable groups like infants), use a caring, understanding, and supportive tone. Acknowledge the challenges users face and position the product as a helpful solution.
• •Educate, Don't Just Sell: Provide valuable information about probiotics, gut health, and the science behind the products. This builds authority and empowers consumers to make informed decisions.
• •Maintain a Consistent Visual and Verbal Identity: Ensure that the language used across all platforms (website, social media, packaging, advertising) aligns with the established tone and values. This includes consistent terminology for products and key benefits.

Social Perception

Highly Trusted for Infants, Scientifically Credible, Good Quality, Premium Product, Reliable for Gut Health, Supportive and Caring

Copy Examples

• •Sleepless nights and an unsettled baby? You're not alone. BioGaia Protectis Baby Drops, with the clinically proven *L. reuteri* Protectis strain, are designed to gently support your baby's digestive comfort and reduce crying time from colic. Because a happy tummy means a happier baby (and parents!). Learn more about the science behind happy tummies on our website. #BioGaiaBaby #HappyTummy #InfantColic #ProbioticsForBabies #ScienceBackedCare
• •Strengthen Your Inner Defenses. BioGaia Immune Active contains a unique blend of scientifically researched probiotic strains to support your body's natural immune function. Invest in your daily wellbeing with probiotics you can trust. Discover the research at BioGaia.com. [Learn More]
• •Your gut microbiome is a complex ecosystem vital for overall health. At BioGaia, we've dedicated over 30 years to understanding how specific probiotic strains, like our patented *L. reuteri* Protectis, can help maintain this delicate balance. Explore our Learning Lab to see how science-backed probiotics can support your digestive wellness. [Link to Learning Lab]
• •Partner with confidence. BioGaia offers a range of clinically validated probiotic solutions for your patients' gut and immune health needs. With extensive research and a commitment to quality, our *L. reuteri* strains are trusted by healthcare professionals worldwide. Visit our HCP portal for detailed clinical data and resources. #BioGaiaProbiotics #HealthcareProfessionals #GutHealth #EvidenceBased
• •Slide 1 - Image: Happy child playing: Fueling happy days, starting from within! Slide 2 - Text Overlay: Did you know a balanced gut can support your child's immunity and digestion? Slide 3 - Product Shot: BioGaia Kids Tablets: BioGaia Protectis Kids chewable tablets with *L. reuteri* Protectis. Clinically shown to support their amazing journey. Easy, tasty, and trusted. Swipe up to learn more! #BioGaiaKids #HealthyKids #Probiotics #Parenting