Brand Tone

Confident, Health-conscious, Scientific, Empowering, Slightly Playful

Brand Values

• •Quality & Purity
• •Science & Nature
• •Transparency
• •Customer Empowerment
• •Holistic Health

Best Practices

• •Prioritize Transparency and Honesty: All claims must be truthful, substantiated, and avoid any misleading language. Clearly state what the supplements do and don't do, adhering strictly to regulatory guidelines for dietary supplements.
• •Educate, Don't Just Sell: Provide valuable content about ingredients, the science behind them (in an accessible way), and holistic health practices. This builds authority and trust. Position the brand as a knowledgeable partner in health.
• •Maintain a Professional yet Approachable Voice: While discussing science and health, keep the language understandable and relatable.
• •Focus on Empowerment and Positive Outcomes: Frame messaging around how the products can help individuals take an active role in their health and achieve their wellness goals, always within compliant boundaries.
• •Ensure Consistency Across All Channels: Whether it's website copy, product descriptions, email marketing, or any future social media, the tone and core messages about quality, science, and empowerment must be uniform. This reinforces brand identity and reliability.

Social Perception

Customers who purchase their products seem generally satisfied with product efficacy. The brand presents itself as dedicated to high-quality, clean supplements. The FTC complaint regarding unsubstantiated COVID-19 claims is a significant factor in their past social perception and presents a major challenge to overcome in terms of public trust and credibility.

Copy Examples

• •Headline: Your Journey to Resilience Starts Within. Body: At PPO Lab, we blend cutting-edge science with the purity of nature to craft supplements that empower your well-being. Discover our BioAssist® formulas – meticulously designed for optimal bioavailability and results you can feel. Take charge of your health, naturally.
• •Headline: Clean Certified®. Clinically Inspired. Body: Why settle for less? Our supplements are C.L.E.A.N. Certified®, vegan, and non-GMO. We partner with nature and science to bring you ridiculously good support for your holistic health. Explore the PPO Lab difference.
• •Headline: Empower Your Immunity, The Smart Way. Body: Support your body's natural defenses with PPO Lab's Immune-fx. Our expertly formulated blend combines essential vitamins, minerals, and botanical compounds to help you stay resilient, season after season.
• •Headline: Unlock Your Potential. Naturally. Body: From cognitive support with Brain-fx to whole-body comfort with Relieve-Fx, PPO Lab is committed to helping you live your best life. Our BioAssist® range offers pure, potent, and transparently sourced ingredients.
• •Headline: The Science of Feeling Good. Body: Founded on a passion for health advocacy, PPO Lab delivers premium supplements you can trust. We use globally sourced, high-purity ingredients to create formulas that truly support your body’s systems. Experience the synergy of nature and scientific expertise.