Brand Tone

Expert & Authoritative, Personalized & Client-Focused, Professional & Trustworthy, Passionate

Brand Values

• •Expertise & Precision
• •Performance Optimization
• •Client-Centricity & Individualization
• •Quality
• •Integrity & Trust

Best Practices

• •Always Emphasize Expertise with Clarity: Use precise language that reflects deep knowledge (e.g., "biomechanical analysis," "aerodynamic optimisation," "Retül motion capture") but explain concepts in a way that is understandable to the target audience. Avoid overly jargonistic language without explanation.
• •Personalize the "Science": While the approach is scientific, the communication should always circle back to the individual rider's benefit – their comfort, their goals, their performance. Use "you" and "your" frequently.
• •Show, Don't Just Tell, the Value: Instead of just saying "we improve performance," explain *how* (e.g., "by refining your position for optimal power output and reduced drag"). Use testimonials and case study snippets where appropriate (even if briefly) to provide proof.
• •Maintain a Professional and Confident Voice: The tone should be assured, reflecting the brand's experience and the proven results of its services. This builds trust and credibility.
• •Develop a Brand Voice Guide: Create a document that outlines the key elements of the brand tone, preferred terminology, "do's and don'ts" for language, and examples of on-brand copy. This ensures consistency across all communications, regardless of who is writing.

Social Perception

Highly Regarded Experts, Problem Solvers, Worth the Investment, Dedicated & Meticulous, Relocated but Still Accessible

Copy Examples

• •Headline: Unlock Your True Potential: Experience the Bike Science Difference. Body: Tired of discomfort? Chasing that extra watt? At Bike Science, we combine 15+ years of expertise with cutting-edge Retül technology to deliver a bike fit meticulously tailored to *you*. Ride stronger, longer, and pain-free. Book your precision fit today. Call to Action: Discover Your Ultimate Ride.
• •Headline: More Than a Bike Fit. It's a Performance Revolution. Body: Don't let an imperfect fit hold you back. Andy Sexton, one of the UK's most experienced bike fitters, personally oversees every consultation, ensuring your bike becomes a true extension of your body. From aspiring amateurs to seasoned pros, we elevate your cycling experience. Call to Action: Enquire About a Custom Fit.
• •Headline: The Science of Speed, The Art of Comfort. Body: Aero gains? Optimal power transfer? All-day comfort? Achieve it all with Bike Science. Our data-driven approach, including saddle pressure mapping and aero testing, provides the insights. Our experience provides the solution. Call to Action: Book Your Consultation.
• •Headline: Your Custom Dream Build Starts Here. Precision Engineered, Perfectly Fitted. Body: Imagine a bike built exclusively for your body, your riding style, and your ambitions. At Bike Science, we work with the world's finest frame builders and components to create your ultimate machine, complete with a bike fit that unlocks its full potential. Call to Action: Discuss Your Bespoke Bike.
• •Headline: Invest in Your Miles: A Bike Science fit is an investment in performance, comfort, and your love for cycling. Body: Why guess when you can *know*? Our scientific approach removes guesswork, addressing pain points and unlocking hidden efficiencies. Join over 10,000 satisfied cyclists who've transformed their ride with Bike Science. Call to Action: Learn More About Our Fitting Services.