Brand Tone

friendly, stylish, and approachable

Brand Values

• •Style & Fashion: A core value is providing fashionable and trendy clothing for children. They believe "fashionable kids have more fun."
• •Quality & Affordability: The brand aims to offer high-quality items at affordable prices. They source "only the very best" while acknowledging the practicalities of children's clothing (messiness and growth).
• •Convenience: Making online shopping easy and accessible for parents across Australia is a stated goal.
• •Australian-Owned: They highlight being a "proud Australian-owned and run business."
• •Customer Focus: Providing helpful tips, responsive customer support, and a good online shopping experience are evident.
• •Community: The brand ambassador program fosters a sense of community and shared enthusiasm for children's fashion.

Best Practices

• •Know Your Audience: Always write with the target parent in mind – understand their aspirations, challenges, and what makes them smile. Use language that resonates with them (e.g., "little darlings," "trendsetter," "playtime-perfect").
• •Emphasize Style and Fun: Consistently weave in the idea that fashion for kids can be fun and expressive. Use positive and slightly playful adjectives.
• •Be Relatable and Empathetic: Acknowledge the realities of parenthood (e.g., "kids are messy and they grow so fast") to build connection. Offer solutions and make their shopping experience easier.
• •Highlight Quality and Value: While being affordable, don't shy away from showcasing the quality of materials and the care in sourcing or designing products.
• •Create a Brand Voice Guide: Develop a simple internal guide with keywords, "do's and don'ts" for language, and examples of on-brand copy to ensure everyone writing for the brand stays consistent. This guide should reflect the friendly, stylish, and approachable tone.

Social Perception

The brand is perceived as a go-to for trendy children's wear in Australia.

Copy Examples

• •Social Media Post (Image: Adorable toddler in a Bijou Bubs outfit): Little trendsetter in the making! 😍 Our latest collection is all about unleashing those big personalities with even bigger style. Shop the look and let your bijou bub shine! #BijouBubs #StylishKids #AussieMadeFashion
• •Website Homepage Banner: Dress your little darlings in joy! ✨ Discover handpicked, oh-so-stylish outfits and adorable gifts that are as unique as they are. Because at Bijou Bubs, we believe fashionable kids have the most fun! [Shop New Arrivals]
• •Email Newsletter Snippet (Subject: Spoil Your Bub (and yourself!) with Sweet Styles): Hey [Customer Name], ready for a dose of adorable? From playtime-perfect rompers to special occasion sparkle, we've got the cutest threads to keep your little one looking and feeling fabulous. Plus, find sweet little extras just for you, Mum! Explore the collection and enjoy 10% off your next order as a little treat from us. 😉
• •Product Description (Example: Boho Floral Romper): Let your little wildflower bloom! This dreamy boho floral romper is crafted from the softest, breathable cotton, perfect for sunny adventures and sweet snuggles. With its easy-snap buttons for quick changes and a twirl-worthy design, it's a wardrobe staple that’s both practical and oh-so-pretty. Get ready for endless compliments!
• •Instagram Story (Series of images/videos showcasing different outfits): Slide 1: (Image: Flat lay of a cute outfit) Weekend vibes loading... ✨ Slide 2: (Video: Child happily playing in the outfit) Comfort meets cute! Our [Product Name] is made for adventure. Slide 3: (Image: Close-up of fabric/detail) It's all in the details! 😍 Slide 4: (Text overlay: Shop the look!) Tap to bring this style home for your little bub! 🛍️ #BijouStyle