Brand Tone

Enthusiastic, Flavor-focused, Trendy, Approachable

Brand Values

• •Indulgence & Quality: Elevating cookie-making with large, gourmet cookies and meticulously crafted recipes.
• •Joy & Memorable Moments: Creating memorable moments infused with love and sweetness.
• •Freshness & Craftsmanship: Highlighting the fresh-baked nature of the cookies and the specific, appealing ingredients used.
• •Flavor and Texture: Focus on flavor and texture being paramount.
• •Community: Leveraging social media trends and local appeal (San Antonio)

Best Practices

• •Highlight the freshness and quality of ingredients.
• •Emphasize the large size and indulgent nature of the cookies.
• •Incorporate sensory language to describe the flavors and textures (e.g., "soft, chunky, and full of flavor in every single bite.")
• •Consistently weave in themes of quality craftsmanship ("meticulously crafted recipes")
• •Emphasize the joy of sharing/experiencing ("memorable moments")

Social Perception

Perceived as a provider of large, decadent, and visually appealing cookies, tapping into the "foodie" culture; largely positive among those who have interacted with the brand online.

Copy Examples

• •"Elevating the art of cookie-making to new heights of indulgence."
• •"Craft more than just delicious baked goods – we create memorable moments infused with love and sweetness."
• •Showcasing cookies with emphasis on their size, ingredients, and fresh-baked nature.
• •Posts highlighting specific cookie flavors like the "Cherry Coconut Pecan Cookie" and mentioning selling out at events.
• •Using hashtags like #cookiesoftiktok, #bigsweettasty, #tiktoktreats, #sanantonioeats, #nyccookies, #foodietok, and #dessert.