Brand Tone

warm, authentic, and inspiring

Brand Values

• •Individuality and Self-Expression
• •Appreciation for Craftsmanship and Uniqueness
• •Connection with Nature and a Free-Spirited Lifestyle
• •Customer Connection and Community
• •Authenticity

Best Practices

• •Embrace Authentic Language: Use words that feel genuine, warm, and slightly whimsical. Avoid overly corporate or generic phrasing. Think "kindred spirit" instead of "valued customer" where appropriate.
• •Tell Stories: Weave narratives around products and the brand itself. Connect items to feelings, experiences, and the free-spirited lifestyle Big Sky Soul embodies.
• •Focus on "Feeling" as much as "Features": While product details are important, emphasize how the products make customers *feel* – inspired, unique, connected, adventurous.
• •Engage with Empathy and Enthusiasm: When interacting with customers (comments, DMs, reviews), respond with genuine warmth, understanding, and passion for what you do.
• •Maintain Visual and Verbal Harmony: Ensure the tone of your copy consistently aligns with the visual aesthetic of your website and social media. If the images are earthy and natural, the language should echo that.

Social Perception

A source for unique and stylish gifts and personal items.

Copy Examples

• •Adorn yourself with a touch of wanderlust. Our new 'Wild Heart' necklace is handcrafted to capture the spirit of adventure and the beauty of the untamed. Let it be a reminder to always follow your own path. ✨ #BigSkySoul #BohoJewelry #HandcraftedWithLove #UniqueStyle #Wanderlust
• •Feeling those cozy, free-spirited vibes today! What little things are bringing you joy this week? Share with us in the comments – we love hearing from our beautiful community! 👇 #SoulfulLiving #BigSkySoulCommunity #SimpleJoys #PositiveVibes
• •Discover treasures that speak to your soul. For a limited time, enjoy 15% off our 'Earthy Home' collection and bring a touch of Big Sky Soul into your sacred space. Use code: SOULFULHOME at checkout. Link in bio! 🌿 #BigSkySoul #HomeDecor #BohoHome #ShopSmall #UniqueFinds
• •From little sparks of inspiration found in nature's quiet moments to the joy of connecting with kindred spirits like you – Big Sky Soul is more than just a shop, it's a feeling. It's about embracing your unique light. Thank you for being part of our journey. ❤️ #OurStory #PassionDriven #CommunityLove #FreeSpirit
• •Wrap yourself in comfort and style that tells your story. Our latest collection of flowy kimonos has just landed, perfect for those breezy days and starlit evenings. Find your new favorite way to express your inner bohemian. 🌸 #BohoFashion #NewArrivals #BigSkySoulStyle #EffortlessStyle #ExpressYourself