Brand Tone

Helpful and Supportive, Professional yet Approachable, Reliable and Trustworthy, Solution-Oriented, Friendly

Brand Values

• •Customer Focus: Prioritizing customer satisfaction through dedicated support and tailored solutions.
• •Reliability: Providing dependable telecommunication services that businesses can count on.
• •Simplicity: Making complex technology easy to understand and use for their clients.
• •Expertise: Demonstrating deep knowledge in the telecommunications field and offering informed advice.
• •Integrity & Transparency: Being upfront with their services, pricing (as suggested by "get a quote" and clear service descriptions), and addressing feedback openly.
• •UK-Based Support: This is a strong value proposition they emphasize, appealing to businesses looking for local and accessible customer service.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality traits (e.g., "helpful expert," "friendly advisor"), preferred vocabulary, and things to avoid (e.g., overly technical jargon without explanation, overly casual slang).
• •Prioritize Clarity and Simplicity: Especially in a technical field like telecommunications, aim to explain complex services and benefits in a way that is easy for business owners (who may not be tech experts) to understand. Avoid unnecessary jargon.
• •Emphasize Support and a Human Touch: Consistently highlight the UK-based support team and use language that conveys empathy and a willingness to help. Use "we," "our team," and address the customer with "you" and "your business."
• •Be Consistent Across All Channels: Whether it's website copy, social media posts, email marketing, or sales scripts, the underlying tone and core messages should remain consistent. Regular internal reviews can help maintain this.
• •Listen and Adapt (Slightly): While maintaining a core tone, pay attention to customer feedback and how they talk about your services. This can provide insights into the language that resonates most with them. Minor adaptations can be made to better connect with the audience without losing the core brand voice. For instance, being slightly more conversational on social media while maintaining professionalism on formal proposals.

Social Perception

Generally, customers who leave reviews perceive Big Purple Phone as a reliable provider with good customer service. Within the B2B sphere, they are perceived as a competent and growing provider of business phone and internet solutions in the UK.

Copy Examples

• •Headline for a VoIP Service Page: "Crystal-Clear Calls, Unbeatable UK Support. Switch to Big Purple Phone VoIP and empower your business communication."
• •Facebook Post: "Tired of dropped calls and complicated phone bills? 📞 Our friendly, UK-based team at Big Purple Phone is here to simplify your business telecoms and save you money. Let's chat about a solution that just *works* for you! #BusinessVoIP #UKSupport #TelecomSolutions"
• •Email Subject Line for a Promotion: "Big Purple Phone: Your Partner for Seamless Business Broadband & Expert Support."
• •Instagram Caption (with a team photo): "Meet the friendly faces behind your reliable business communication! 👋 At Big Purple Phone, our UK team is passionate about helping your business thrive with top-notch telecom solutions. #BigPurplePhone #TeamLove #UKBusiness #CustomerSupport"
• •Snippet for an "About Us" Page: "At Big Purple Phone, we're more than just a telecom provider; we're your dedicated partner in business communication. We believe in clear solutions, straightforward advice, and the power of a friendly, UK-based expert on the other end of the line. Your success is our signal."