Brand Tone

Natural & Holistic, Positive & Uplifting, Trustworthy & Assuring, Empowering, Caring & Gentle

Brand Values

• •Natural Purity: Commitment to 100% natural and organic ingredients, free from harmful chemicals.
• •Efficacy & Results: Focus on delivering visible results like radiance, clarity, and healthier skin.
• •Customer Well-being & Satisfaction: Prioritizing holistic well-being, offering a satisfaction guarantee, and products suitable for sensitive skin.
• •Quality & Trust: Emphasizing rigorous testing, transparency in ingredients, and a quality guarantee.
• •Sustainability & Ethical Practices: Using recyclable packaging, minimizing environmental impact, and being ethically sourced.

Best Practices

• •Emphasize Natural Elements: Consistently highlight the natural and organic ingredients, particularly turmeric, and their gentle, effective properties.
• •Focus on Positive Outcomes and Empowerment: Frame benefits in terms of how the customer will feel – radiant, confident, healthy, balanced, empowered.
• •Maintain a Trustworthy and Transparent Voice: Regularly mention quality assurances like 'dermatologically tested,' 'satisfaction guarantee,' and the absence of harmful chemicals.
• •Use Sensory and Evocative Language: Describe the experience of using the products – the feel, the relaxation, the visible results – to connect with customers on an emotional level (e.g., 'let nature work its magic,' 'a real pleasure').
• •Highlight ethical sourcing and sustainability practices to appeal to conscious consumers.

Social Perception

Positive customer experiences, association with natural ingredients, emerging brand awareness, perceived as trustworthy and effective.

Copy Examples

• •Let nature nurture your beauty.
• •Your journey to holistic skin wellness starts here.
• •Bigorus offers powerful, natural formulas packed with the goodness of turmeric to purify, balance, and revitalize.
• •We believe in skincare that’s as kind to your skin as it is to the planet.
• •Bigorus is more than skincare; it's a ritual of self-care. Our ethically sourced, natural ingredients, like the revered turmeric, work to restore your skin's balance and leave you feeling radiant and empowered.