Brand Tone

friendly, comfortable, and aspirational

Brand Values

• •Comfort
• •Quality & Durability
• •Design & Style
• •Versatility & Practicality
• •Customer Focus
• •Sustainability
• •Heritage/Experience

Best Practices

• •Embrace 'Comfort' as the Core: Every piece of copy should, in some way, evoke feelings of comfort, relaxation, and ease. Use sensory language that helps the reader imagine sinking into the product.
• •Keep it Friendly and Relatable: Use an approachable, conversational style. Contractions, occasional emojis (where appropriate for the platform), and direct address ('you,' 'your') can help. Avoid overly formal or technical jargon unless explaining specific quality features.
• •Highlight British Design & Quality (Subtly): Mentioning 'Designed in Great Britain' or the quality of materials adds a touch of prestige and trustworthiness without sounding arrogant. Focus on the *benefits* of this quality (e.g., 'designed for lasting comfort').
• •Be Visually Inspired: Since the products are very visual and lifestyle-oriented, ensure copy complements the imagery. Use descriptive words that paint a picture, aligning with the aspirational but accessible feel of the brand's visuals.
• •Maintain Platform-Specific Nuances within the Overall Tone: While the core tone remains consistent (friendly, comfort-focused, stylish), adapt the execution slightly for each platform. Instagram might allow for more emojis and casual language, while a product description on the website will lean slightly more informative while still retaining approachability.

Social Perception

Seen as a modern and stylish furniture option, appealing to a younger demographic (Gen Z) looking for flexible and comfortable living solutions.

Copy Examples

• •Instagram Post (Image: Stylish living room with a Big Bertha beanbag): Sink into your happy place. ✨ Our ridiculously comfy beanbags aren't just furniture; they're an invitation to unwind in style. Designed in Great Britain for ultimate relaxation. #BigBerthaOriginal #ComfyLiving #HomeComforts #StyleStatement
• •Facebook Ad (Carousel showing different beanbags in various settings): Indoors, outdoors, anywhere! Big Bertha Original beanbags bring comfort and style to every corner of your life. From movie marathons to garden lounging, discover the perfect fit for your relaxation. Shop the collection! #BigBertha #BeanbagLove #VersatileComfort #RelaxAndUnwind #UKDesigned
• •Product Description Snippet (for a large outdoor beanbag): Meet your new favourite spot for soaking up the sun or stargazing. Crafted with our durable, water-resistant SmartCanvas™ fabric and filled with our long-lasting SupremeX™ beans, this Big Bertha Original is built for serious lounging and endless comfort, season after season. #OutdoorLiving #GardenFurniture #UltimateComfort #DurableDesign
• •Tweet: Long week? You deserve this. 👇 Upgrade your chill zone with a Big Bertha Original. Seriously comfy, seriously stylish. What are you waiting for? #ComfortGoals #BigBerthaBeans #WeekendVibes #HomeDecor
• •Email Subject Line (for a promotion): Warning: May cause extreme comfort! 😉 Discover Big Bertha Original + Special Offer Inside!