Brand Tone

Professional and Expert, Customer-Centric and Friendly, Aspirational yet Accessible, Informative and Helpful

Brand Values

• •Customer-Centricity
• •Quality
• •Affordability/Value
• •Innovation and Improvement
• •Trustworthiness and Responsibility
• •Experience
• •Growth and Leadership

Best Practices

• •Prioritize "Affordable Luxury": Always balance the aspiration of high-end design with the reassurance of value and competitive pricing. Avoid jargon that alienates customers; instead, focus on the tangible benefits and the feeling the products evoke.
• •Emphasize Expertise and Guidance: Position copy as helpful and informative. Use language that showcases knowledge and willingness to assist, reinforcing the "specialist" and "consultant" aspects of the brand.
• •Maintain a Customer-First Approach: Address the customer directly (using "you" and "your"). Focus on their needs, dreams, and how Big Bath can help them achieve their ideal home. Highlight positive customer experiences and testimonials.
• •Showcase the "Experience": Consistently invite customers to engage with the brand, whether it's visiting a showroom, interacting with social media content, or seeking a consultation. Use descriptive language that helps them imagine using the products.
• •Be Trustworthy and Transparent: Clearly communicate value propositions like the "Honest Price Plan" and quality assurance. Use straightforward language when discussing products and services, building confidence and reliability.

Social Perception

Positive Reputation, Trusted Specialist, Good Customer Service, Innovative and Modern

Copy Examples

• •Headline: Your Dream Bathroom, Affordably Luxurious. Body: At Big Bath, we believe everyone deserves a touch of luxury. Explore thousands of high-quality bathroom and kitchen fixtures at prices that make sense. Visit our showroom and experience the Big Bath difference. #BigBathMY #AffordableLuxury #DreamBathroom
• •Headline: Expert Advice, Stunning Results. Body: Planning a renovation? Our experienced specialists offer personalized one-to-one consultations to help you create the perfect kitchen or bathroom. From design inspiration to product selection, we're with you every step of the way. Book your free consultation today! #BigBathSpecialist #HomeRenovation #ExpertAdvice
• •Headline: See It, Touch It, Love It. Experience Before You Buy. Body: Don't just imagine your new space – experience it! Our showrooms feature live demonstration stations, allowing you to interact with our products before making a decision. Quality you can feel, at prices you'll love. #BigBathExperience #Showroom #QualityProducts
• •Headline: More Than Just Products, We Offer Peace of Mind. Body: With our Honest Price Plan and commitment to quality, you can shop with confidence at Big Bath. We're dedicated to providing the best value and service, ensuring your satisfaction long after your purchase. Discover why we're Malaysia's most trusted bathroom and kitchen specialist. #BigBathTrust #HonestPrice #CustomerFirst
• •Headline: Elevate Your Everyday. Body: From stylish taps to statement bathtubs, discover everything you need to transform your home at Big Bath. We make a luxury lifestyle accessible. Follow us for daily inspiration and the latest trends! #BigBathLifestyle #KitchenInspo #BathroomGoals #HomeImprovement