Brand Tone

empowering, educational, and enthusiastic

Brand Values

• •Quality and High Performance
• •Natural Beauty and Empowerment
• •Sustainability and Ethical Practices
• •Expertise and Education
• •Innovation

Best Practices

• •Stay True to "Empowering and Educational": Every piece of copy should aim to either teach the audience something valuable about their hair or inspire confidence in their natural texture. Use positive and uplifting language.
• •Highlight Expertise (Subtly and Directly): Reference Bianca Hulmann's knowledge and the brand's specialization in textured hair. This builds trust and reinforces the premium quality.
• •Emphasize Natural Ingredients and Ethical Values: Consistently mention the vegan, cruelty-free, and high-quality nature of the ingredients and formulations. This appeals to the conscious consumer.
• •Maintain a Friendly and Approachable Voice: Even when being educational, keep the tone conversational and inviting, as if speaking directly to a friend or valued community member.
• •Show, Don't Just Tell, the Transformation: Use descriptive language that helps the audience visualize the positive results of using Bhulmann products – defined curls, reduced frizz, healthy shine, and the feeling of confidence. Incorporate user-generated content and testimonials when possible.

Social Perception

Bhulmann is generally perceived as a specialized, high-quality brand within the textured hair community. Customers and reviewers often praise the effectiveness of the products, particularly for defining curls and providing hydration. The founder, Bianca Hulmann, is seen as a knowledgeable and influential figure in this niche. The products are often described as having a pleasant scent and good texture. Some discussions mention the price point, suggesting it's positioned as a premium brand. There's an appreciation for the brand's commitment to vegan and cruelty-free practices.

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Body: Tired of frizz and undefined curls? Our Dream Curly line, crafted with high-performance, vegan ingredients, nourishes every strand, revealing the vibrant, bouncy curls you were born to flaunt. Embrace your natural beauty with Bhulmann. #BhulmannCurls #NaturalHairJoy
• •Headline: From Bianca Hulmann's Salon to Your Home. Body: Get the expert touch every day! Bianca Hulmann, a global reference in textured hair, brings her passion and knowledge into every Bhulmann product. Learn the secrets to healthy, gorgeous curls. #ExpertCurlCare #BiancaHulmannMethod
• •Headline: More Than Just Products, It's a Curl Revolution! Body: Join the Bhulmann community and discover the confidence that comes with loving your natural hair. Our sustainable, cruelty-free formulas are designed to empower your journey. Share your transformation! #BhulmannCommunity #ConsciousBeauty
• •Headline: Wave Goodbye to Bad Hair Days! Body: Our new [Product Name] is here to give your waves definition without the crunch. Infused with [Key Ingredient 1] and [Key Ingredient 2], it’s the lightweight solution for effortlessly beautiful, frizz-free waves. Get yours and let your waves shine! #WavyHairDontCare #BhulmannWaves
• •Headline: The Secret to Luscious, Healthy Curls? It's All in the Care. Body: At Bhulmann, we believe education is key. That's why we not only create amazing products but also share the best tips and tricks to keep your curls, coils, and waves looking their absolute best. Follow us for your daily dose of curl-spiration! #CurlyHairEducation #LoveYourCurls