Brand Tone

Aspirational & Glamorous, Empowering & Confident, Helpful & Informative, Trendy & Youthful, Approachable & Community-Focused

Brand Values

• •Quality
• •Luxury & Affordability
• •Customer Empowerment
• •Ethical Sourcing
• •Innovation
• •Community

Best Practices

• •Always Emphasize Transformation and Empowerment: Frame product benefits around how they help the customer achieve their desired look and the confidence that comes with it. Use words like "unlock," "unleash," "transform," "elevate," "empower."
• •Balance Aspiration with Attainability: While showcasing glamorous looks, ensure the language remains encouraging and doesn't feel out of reach. Highlight ease of use for tools and the natural blend of extensions.
• •Incorporate Social Proof and Community Language: Use testimonials, feature UGC regularly in communications, and use inclusive language ("our Bombay Babes," "join the community") to foster a sense of belonging.
• •Maintain a Helpful and Informative Stance: Especially for tutorials, product descriptions, and FAQs, provide clear, concise, and valuable information. Anticipate customer questions and answer them proactively in your copy.
• •Stay Visually Driven and Trendy: Ensure copy complements the strong visual identity. Use relevant emojis where appropriate for social media, reference current hair trends (if aligned with the brand), and keep the language fresh and engaging, particularly for younger demographics on platforms like Instagram and TikTok.

Social Perception

Generally perceived positively as a reputable source for good quality hair extensions and effective styling tools, associated with achieving glamorous, Instagram-worthy hair.

Copy Examples

• •Headline (Instagram Ad): ✨ Unlock Your Dream Hair. ✨ Body: Stop dreaming, start dazzling. Our 100% Remy human hair extensions blend seamlessly for breathtaking volume and length. Swipe up to find your perfect match! #BombayHair #HairGoals #LuxuryExtensions #HairTransformation
• •Headline (Email Subject): Confidence looks gorgeous on you, [Customer Name]! Body: Ready to turn heads? Our best-selling 5-in-1 Curling Wand is back in stock! Create endless stunning styles and unleash your inner icon. Plus, enjoy free shipping on us this week. Shop now and own your look! #BombayHairTools #ConfidentYou #HairInspo
• •Headline (Facebook Post): Real Queens Fix Each Other's Crowns (and Hair!) 👑 Body: We LOVE seeing your incredible Bombay Hair transformations! Tag a friend who deserves a hair glow-up and tell us what style you’d create together! 👇 #BombayBabe #CommunityLove #HairJourney #EmpoweredByBombay
• •Headline (Product Page - Styling Tool): Effortless Waves, Enduring Hold. Meet Your New Styling Obsession. Body: Engineered for perfection, our Pro Hair Straightener heats up in seconds and glides smoothly for sleek styles or bouncy curls that last. Invest in your hair, empower your style. #BombayStyling #SalonQuality #GoodHairDayEveryday
• •Headline (Website Banner): Luxury Hair, Ethically Sourced, Beautifully You. Body: Experience the Bombay Hair difference. Premium quality you can trust, for a look you’ll love. Explore our collection. #EthicalBeauty #BombayHairStory #PremiumExtensions