Brand Tone

Empathetic & Relatable, Confident & Empowering, Professional & Results-Oriented, Caring & Supportive, Aspirational yet Achievable

Brand Values

• •Hair Health & Efficacy
• •Quality & Innovation
• •Authenticity & Relatability
• •Empowerment & Confidence
• •Ethical Practices
• •Salon Professional Support

Best Practices

• •Speak the "Real Woman" Language: Use empathetic and understanding language that acknowledges common hair frustrations. Avoid overly technical jargon unless explaining a key benefit clearly. Connect on an emotional level, as if talking to a friend who "gets it."
• •Balance Aspiration with Attainability: While showcasing beautiful results, ensure the tone remains grounded and doesn't feel out of reach. Emphasize that these salon-quality results can be achieved at home by everyday women.
• •Empower, Don't Just Sell: Focus on how the products help the user feel more confident and in control of their hair and, by extension, their day. Frame benefits around empowerment and problem-solving.
• •Highlight Values Consistently: Regularly weave in key values like "hair health," "ethical," "Australian-owned," "cruelty-free," and "naturally-derived ingredients" to reinforce brand identity.
• •Maintain a Confident & Knowledgeable Stance: While relatable, the tone should also convey expertise and confidence in the product's efficacy and the science behind it (e.g., bioactive keratin). This builds trust and credibility.

Social Perception

Trusted & Effective, High Quality & Premium, Problem Solver for Frizzy/Damaged Hair, Health-Conscious Choice, Australian Pride

Copy Examples

• •Headline: Tired of fighting frizz? Conquer your day, not your hair. Bhave offers real solutions for fiercely fabulous hair. Body: We get it. Life's busy. Your hair shouldn't hold you back. Our Australian-made, salon-quality formulas, rich in bioactive keratin, are designed by real women for real hair challenges. End the endless search and embrace hair that’s as resilient and full of life as you are.
• •Social Media Post (Instagram - with image of vibrant, healthy hair): Unleash your hair’s true potential. ✨ At Bhave, we believe in beauty with confidence. Our repair therapies, free from harsh chemicals, bring salon results to your home, leaving your hair stronger, smoother, and radiantly healthy. Join the Bhave tribe! #bhavehair #healthyhairjourney #fiercehair #australianmade
• •Product Description (for Rescue Shampoo): Bring your hair back to life. Our Rescue Shampoo gently cleanses while infusing your locks with our exclusive bioactive keratin technology. Designed to repair damage from the inside out, it restores strength, elasticity, and shine, giving you the manageable, beautiful hair you deserve. Because healthy hair is happy hair.
• •Email Subject Line: Your Hair Drama Ends Here. Discover Bhave. Email Body Snippet: Stop dreaming about good hair days and start living them. Bhave was born from a passion to end the frustration of over-hyped products that don't deliver. We offer uncompromising quality and real results, so you can spend less time styling and more time shining.
• •Website Banner: Real Women. Real Results. Real Hair Health. Bhave - Beauty with Confidence. Sub-text: Experience the Australian-owned difference with our innovative, naturally-derived haircare solutions. Free from nasties, full of goodness.