Brand Tone

Enthusiastic & Passionate, Informative & Insightful, Conversational & Engaging, Community-Oriented, Credible & Authoritative

Brand Values

• •Love of the Game
• •Knowledge Sharing
• •Authenticity
• •Community Building
• •Engagement

Best Practices

• •Speak the Language of the Dugout (Authentically): Use terminology and references that resonate with baseball and softball players/fans, but avoid forced slang. Keep it natural and enthusiastic.
• •Focus on "Insider" Value: Highlight what makes the podcast unique – the access to experts, the behind-the-scenes stories, and the deep dives that go beyond typical sports coverage.
• •Emphasize Community and Connection: Frame the podcast as a place where listeners can connect with the broader baseball/softball family and share their passion. Use inclusive language.
• •Maintain a Conversational and Engaging Style: Write copy that feels like you're talking directly to a fellow enthusiast. Ask questions, use an inviting tone, and encourage interaction.
• •Show, Don't Just Tell, the Passion: Let the genuine enthusiasm for the sports shine through in your word choices and the energy of your copy. If the hosts and guests are passionate, the copy should reflect that.

Social Perception

A valuable resource, Entertaining, Credible, An extension of the Headbanger Sports community, Focused on the "insider" aspects of the sports

Copy Examples

• •Headline: Go Beyond the Diamond. Body: Ever wonder what your favorite players *really* talk about? "Beyond the Fence Podcast" takes you inside the dugout, the industry, and the minds shaping the game. Tune in for unfiltered conversations. #BeyondTheFencePod #BaseballInsights #SoftballTalk
• •Headline: Level Up Your Knowledge. Body: From pro tips to the latest gear innovations, "Beyond the Fence Podcast" brings the experts straight to your ears. Get the inside edge you won't find anywhere else. Listen now!
• •Headline: Real Talk. Real Passion. Real Baseball & Softball. Body: Join us on "Beyond the Fence Podcast" for authentic stories and insights from the heart of the game. This week, [Guest Name] joins us to discuss [Topic]. You don't want to miss this one!
• •Headline: Your Weekly Dose of Baseball & Softball Wisdom. Body: Tired of the same old sports commentary? "Beyond the Fence Podcast" delivers fresh perspectives and deep dives into the topics that matter to *you*. Subscribe and listen today! #Podcast #SportsPodcast
• •Headline: More Than Just a Game. It's a Community. Body: "Beyond the Fence Podcast" connects you with the voices and stories that make baseball and softball special. Join the conversation and fuel your passion. New episode out now!