Brand Tone

Eco-conscious, Practical, Friendly, Engaging, Simple, Direct, Enthusiastic, and Positive

Brand Values

• •Sustainability
• •Natural Solutions
• •Quality and Craftsmanship
• •Practicality and Reusability
• •Aesthetic Appeal

Best Practices

• •Always Lead with Sustainability: Ensure that the core value of reducing waste and promoting an eco-friendly lifestyle is evident in all copy, whether it's a product description, social media post, or email.
• •Keep it Positive and Solution-Oriented: Focus on the benefits and ease of using beeswax wraps rather than dwelling heavily on the negatives of plastic (though a brief comparison is fine). Frame the product as an empowering solution.
• •Use Clear, Simple Language: Avoid overly technical jargon. The message should be accessible and easy to understand, reflecting the practical nature of the product. Make it feel like a friendly recommendation.
• •Engage with Trends (Authentically): If using elements like ASMR or trending audio on platforms like TikTok, ensure it aligns with the brand's overall friendly and approachable feel, rather than feeling forced. The current approach seems to work well.
• •Visual-Verbal Harmony: Ensure the visuals (photos, videos) match the tone of the copy. If the copy is about stylish sustainability, the images should reflect that. The current TikToks showing colorful wraps align with this.

Social Perception

Modern, environmentally responsible, aligned with the zero-waste movement, appealing to a younger, social media-savvy audience interested in sustainable living.

Copy Examples

• •Headline: Ditch Plastic, Embrace Freshness! Our Beeswax Wraps Keep Your Food Happy & Our Planet Too. Body: Say goodbye to cling film and hello to vibrant, naturally preserved food! Beyond Bees wraps are lovingly handmade to make your kitchen more sustainable, one tasty bite at a time. Easy to use, easy to wash, easy to love. #GoBeyondPlastic
• •Headline: Your Stylish Secret to a Zero-Waste Kitchen. Body: Who knew sustainability could look this good? Our beautiful beeswax wraps don't just cut down on waste, they add a pop of eco-chic to your fridge. Keep your veggies crisp and your conscience clear. Discover your new favorite kitchen essential at beyond-bees.de!
• •Headline: Fresh Food, Happy Planet, Simple Swaps. Body: Join the Beyond Bees family and make a real difference with one small change. Our reusable beeswax wraps are the perfect, practical way to reduce your plastic footprint. Wash, wrap, repeat – it’s that simple to contribute to a greener world. Get yours with code BIENENWACHSTUCH for a special discount!
• •Headline: Hear That? It's the Sound of Sustainability! (For ASMR-focused content) Body: *Crinkle, crinkle* Our beeswax wraps aren't just amazing for keeping food fresh – they sound satisfying too! Experience the #ASMR of going zero-waste. Beautiful, practical, and kind to the Earth. Explore the collection at beyond-bees.de. #BeeswaxASMR #SustainableSounds
• •Headline: Give Your Food (and the Earth) a Hug! Body: Wrap your leftovers, sandwiches, and snacks in the natural goodness of Beyond Bees beeswax wraps. They’re a reusable, breathable, and adorable way to say NO to single-use plastic. It’s time to make your kitchen a little greener and a lot more charming.