Brand Tone

Efficient, Simple, Innovative, Practical

Brand Values

• •Multifunctionality
• •Efficiency
• •Simplicity
• •Innovation
• •Practicality

Best Practices

• •Maintain a focus on simplicity and efficiency in product descriptions.
• •Highlight the multifunctional aspects of the products.
• •Emphasize the innovative nature of the solutions offered.
• •Use language that reflects the brand's commitment to simplifying routines.
• •Incorporate Brazilian cultural references where appropriate to connect with the target audience.

Social Perception

A brand that is perceived as practical, efficient, innovative, and simplifying lives.

Copy Examples

• •Beyond Basic: Multifunctional essentials that work hard, so you don't have to.
• •Simplify your routine with our innovative, all-in-one skincare solutions.
• •Experience the efficiency of products designed to serve multiple purposes.
• •Smarter solutions for a simpler, more effective skincare regimen.
• •Discover the Beyond Basic difference: Innovation meets practicality.