Brand Tone

Sentimental, Heartfelt, Personal, Caring, Quality-Conscious (Aspirational)

Brand Values

• •Emotional Connection
• •Meaningful Gifting
• •Celebration of Relationships & Milestones
• •Craftsmanship and Quality (Stated)

Best Practices

• •Embrace Empathy: Always write from a place of understanding the deep emotions behind why someone is buying a personalized gift – whether it's joy, love, sympathy, or pride. Use language that resonates with these feelings.
• •Focus on the "Why," Not Just the "What": Highlight the meaning and the memory the gift will create, rather than just its physical features. For instance, instead of "Silver necklace, 18 inches," try "A shimmering silver reminder of an unbreakable bond, resting gently at 18 inches."
• •Use Storytelling Language: Incorporate words and phrases that evoke warmth, connection, and lasting sentiment. Words like "cherish," "forever," "heartfelt," "celebrate," "legacy," "unforgettable," and "treasure" can be powerful.
• •Maintain a Warm and Approachable Voice: Even when emphasizing quality, the tone should remain accessible and caring, not overly formal or technical. The customer should feel like they are interacting with a brand that genuinely understands the importance of their gesture.
• •Ensure Consistency Across All Touchpoints: From the website's product descriptions and FAQ to email communications, social media posts, and even the text on personalized cards, the sentimental, caring, and quality-focused tone must be consistent to build a cohesive brand identity. Address customer service issues with the same level of care that is promised in the marketing, as this is also a part of the brand's voice and perceived values.

Social Perception

Largely positive for product sentiment, but concerns regarding reliability and service. Mixed Quality Perception. Appreciation for Personalization.

Copy Examples

• •For a necklace for a daughter: "Wrap her in your love, always. Our Engraved 'Always With You' Heart Locket is more than a gift; it's a whispered promise, beautifully handcrafted from sterling silver, keeping your bond close to her heart, every day."
• •For a memorial keychain: "Keep their memory shining bright. This personalized memorial keychain, delicately engraved with their name and a cherished date, offers a gentle reminder that love never fades. A truly heartfelt way to carry them with you."
• •For an anniversary gift for a couple: "Celebrate your journey, beautifully told. Our 'Our Story' Custom Coordinates Bracelet, crafted with care from the finest materials, marks the moments that define your love. A timeless gift for a love that's meant to last."
• •General social media post: "Little moments, big memories. ✨ At BeWished Gifts, we believe in the power of a personal touch. Each handcrafted piece is designed to tell your unique story and celebrate the connections that matter most. What memory will you capture today?"
• •Email subject line for a promotion: "Make Their Day Unforgettable 💖 Unique Personalized Gifts Inside"