Brand Tone

informative, encouraging, and aspirational

Brand Values

• •Holistic Wellness: Encompassing physical and mental well-being, from skincare and essential oils to stress reduction and self-confidence.
• •Natural Solutions & Self-Care: Emphasis on essential oils, natural ingredients, and practices like yoga and sauna use.
• •Empowerment & Self-Expression: Encouraging individuals to "Be Vivid You" suggests a value of embracing individuality and taking an active role in one's well-being and appearance.
• •Education & Information: Providing detailed blog content and product information to help consumers make informed choices.
• •Quality & Trust: Implied through offering products like "Thieves" essential oil blends (a popular, recognizable name) and discussing the science behind treatments. The mention of a lifetime warranty on saunas also points to this.

Best Practices

• •Develop a Central "Vivid" Lexicon: Create a list of words and phrases that align with "vividness," "wellness," "natural," "empowerment," and "radiance." Consistently incorporate these into all communications. Examples: *vibrant, radiant, glowing, natural, holistic, nurture, empower, discover, transform, serenity, balance, energy, shine.*
• •Prioritize "You-focused" Language: Frame copy around the customer's needs, aspirations, and how the brand can help *them* achieve a more vivid life. Use "you" and "your" frequently to create a direct and personal connection.
• •Maintain an Uplifting and Positive Outlook: Even when addressing concerns (like skin issues or stress), focus on solutions, hope, and the journey towards positive change. Avoid overly clinical or fear-based language.
• •Balance Information with Inspiration: While providing educational content is key, always tie it back to the aspirational goal of living more vividly. Share facts and tips, but also paint a picture of the positive outcomes and feelings associated with the products or practices.
• •Adapt to the Platform, but Retain Core Essence: While the tone on TikTok might be more casual and trend-driven than a detailed blog post, the underlying message of empowerment, wellness, and vibrant living should remain consistent. The "why" behind the content should always align with the brand's core values.

Social Perception

The brand appears to be perceived as a source of information and products for individuals interested in improving their well-being and exploring natural and aesthetic self-care options. The diverse product range, from essential oils to medical aesthetic services, might appeal to a broad audience seeking various levels of wellness intervention. Their engagement with pop culture on platforms like TikTok could make them relatable to a younger demographic. The news mention of their pandemic-related study positions them as a thoughtful entity within the wellness space. Testimonials and blog contributions suggest a community aspect and a desire to share personal experiences related to wellness journeys.

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Unlock Your Radiance. Explore natural wellness and vibrant living with Be Vivid You."
• •Product Description (Essential Oil Blend): "Feeling overwhelmed? Our 'Serene Moments' essential oil blend is your handcrafted escape to tranquility. Breathe deep, find your center, and let your true vibrancy shine through."
• •Blog Post Intro (Skincare): "Ready to glow from the inside out? We’re demystifying the world of natural skincare, one radiant ingredient at a time. Discover how to nourish your skin and let your vivid self sparkle!"
• •Social Media Caption (TikTok/Instagram - Lifestyle Post): "Just a little reminder to embrace what makes YOU vivid today! Whether it's a quiet moment with your favorite tea or dancing in your kitchen – celebrate your unique energy. ✨ #BeVividYou #SelfCareEveryday #EmbraceYourself"
• •Email Subject Line (Promotional): "Be Vivid, Be You: Exclusive Tips & Offers Inside! 🌿"