Brand Tone

Aspirational yet Accessible, Trustworthy and Heritage-Rich, Customer-Focused and Celebratory, Engaging and Evolving

Brand Values

• •Accessibility/Affordability
• •Quality
• •Customer Experience/Making People Feel Fabulous
• •Heritage and Trust
• •Passion
• •Resilience and Growth
• •Inspiration

Best Practices

• •Emphasize "Affordable Luxury": Consistently balance aspirational language and beautiful imagery with clear messaging about value and accessibility. Avoid jargon that alienates.
• •Highlight Heritage with a Modern Twist: Leverage the "since 1934" trust factor but ensure visuals and language feel current and relevant, especially for younger audiences on platforms like TikTok and Instagram.
• •Focus on the "Fabulous" Feeling: Centre copy around the emotional benefit of wearing jewellery – how it makes the customer feel confident, special, and ready to celebrate life's moments.
• •Maintain Transparency and Build Trust: Given mixed reviews on service, ensure all communications are clear, honest, and customer-centric. Promote positive customer experiences and clearly outline policies (returns, shipping).
• •Adapt to the Platform, Unify the Core Message: While the tone can be more playful on TikTok or more visually elegant on Pinterest, the core values of accessible quality, making people feel fabulous, and celebrating moments should remain consistent across all channels.

Social Perception

Established and Known, but with Mixed Service Experiences; Value for Money; Improving Online Experience; Concerns about Quality Consistency; Target Audience: interested in lifestyle, jewellery, and luxury products, with a significant portion being female (70.81%). They cater to customers looking for pieces for special occasions as well as everyday wear.

Copy Examples

• •Headline: "Celebrate Your Story. Shine Brighter with Bevilles." Body: "Since 1934, we've believed everyone deserves to feel fabulous. Discover timeless quality and stunning designs, all within reach. Find the perfect piece for your unforgettable moments."
• •Social Media Post (Instagram - with image of a sparkling ring): "That forever feeling starts here ✨. Beautifully crafted, surprisingly affordable. Let us help you find the one. #BevillesMoments #AffordableLuxury #SheSaidYes"
• •Email Subject Line: "Unlock a Little Sparkle: Exclusive Offer Inside!" Body: "Life's too short not to shine! At Bevilles, discover exquisite jewellery that celebrates you, without breaking the bank. For over 85 years, we've been making moments memorable. Your next treasured piece awaits."
• •Website Banner (Sale Promotion): "Feel Fabulous for Less! Up to 50% Off Selected Diamonds & Gold. Don't Miss Out on Incredible Value."
• •Product Description (Necklace): "Effortless elegance for your everyday. This stunning [gold/silver] necklace adds a touch of sophisticated sparkle to any outfit. Crafted with care and designed to be cherished, it’s the quality you deserve at a price you’ll love. #BevillesStyle #EverydayFabulous"