Brand Tone

enthusiastic, helpful, practical, and accessible

Brand Values

• •Convenience
• •Variety & Versatility
• •Value for Money (Affordability & Quality)
• •Customer Satisfaction & Service
• •Modernity & Practical Innovation
• •Reliability

Best Practices

• •Always Prioritize the Customer's Needs & Solutions: Frame product descriptions and marketing messages around how the item benefits the customer or solves a problem for them. Use "you" and "your" frequently.
• •Maintain an Upbeat and Positive Voice: Use enthusiastic language, positive framing, and friendly expressions. Emojis can be used appropriately on social media to enhance this, but ensure they align with the overall message.
• •Keep it Clear, Concise, and Accessible: Avoid jargon, overly technical terms, or complicated sentence structures. The language should be easy for a broad audience to understand quickly. Focus on direct and straightforward communication.
• •Highlight Practicality and Value: Consistently emphasize the usefulness of the products and the value they offer, whether it's saving time, money, effort, or enhancing lifestyle in a tangible way.
• •Be Consistent Across All Channels: Ensure the tone used on the website (product descriptions, About Us, FAQs) matches the tone on social media, in email marketing, and any customer service interactions. Develop simple brand voice guidelines if multiple people are creating content.

Social Perception

Bevelux.ch aims to be perceived as a trustworthy and convenient online destination for a wide array of quality, trendy, and affordable items, backed by excellent customer service.

Copy Examples

• •Life just got easier! ✨ Discover amazing gadgets, home essentials, and more at Bevelux.ch. Quality finds, happy prices. Shop now and simplify your everyday!
• •Tired of tedious meal prep? 🥑 Slice, dice, and chop like a pro with our [Product Name]! Make cooking fun and fast. Get yours today and reclaim your time!
• •💡 Your Next Favorite Gadget is Here! + Free Shipping!
• •Pawsitively perfect! 🐾 Spoil your furry friend with our [Pet Product Name]. Designed for comfort and fun, because they deserve the best. Shop the collection now at Bevelux.ch!
• •At Bevelux.ch, we're all about bringing you products that make life a little brighter and a lot smoother. From handy home helpers to the latest tech, we've got something for everyone. Come explore!