Brand Tone

Friendly and Whimsical, Personal and Heartfelt, Quality-Conscious and Caring, Inspiring and Creative

Brand Values

• •Handmade Quality
• •Personalization and Uniqueness
• •Colors & Fun
• •Local & Sustainable
• •Family and Connection
• •Customer Focus

Best Practices

• •Emphasize 'Handmade' and 'Quality': Consistently use terms like 'hand-sewn,' 'handcrafted,' 'quality materials,' and 'attention to detail' to reinforce the brand's commitment to craftsmanship.
• •Focus on 'Personalization' and 'Gifting': Frame products as ideal personalized gifts for special occasions, highlighting their uniqueness and sentimental value.
• •Use 'Joyful' and 'Playful' Language: Incorporate words associated with childhood, fun, color, and imagination to maintain a whimsical and cheerful tone.
• •Highlight 'Local' and 'Sustainable' Aspects: Where appropriate, mention that products are made in Poland with sustainable practices to appeal to conscious consumers.
• •Share the 'Brand Story' and 'Values': Weave in elements of the founders' passion and the core values (colors & fun, hand-sewn, local & sustainable) to build a deeper connection with the audience.

Social Perception

Positive Customer Feedback, Recognized for Unique Gifts, Associated with Children's Decor and Joy, Media Mentions, Concerns about Counterfeits

Copy Examples

• •Spell out your love! Our handmade letter cushions are the perfect, cuddly way to add a personal touch to your little one's sanctuary. Crafted with joy in Poland.
• •From A to Z, every stitch tells a story. Betty's Home personalized cushions: creating cherished keepsakes for childhood's magical moments. What will your letters say?
• •Brighten their world with a rainbow of comfort! Our velvet letter cushions are more than just decor; they're an invitation to play, learn, and dream in vibrant color. Safe, sustainable, and sewn by hand.
• •Looking for a gift that's as unique as they are? Surprise them with a Betty's Home letter cushion – a soft, handcrafted hug they can keep for years to come. Because every child deserves a little extra fun!
• •More than just cushions, we're Betty's Home – where passion for sewing and a dream to create joy come together. Locally made, lovingly handcrafted, for your family.