Tono de Marca

Personal and Relatable, Eclectic and Creative, Warm and Inviting, Passionate and Enthusiastic, Slightly Whimsical and Humorous

Valores de Marca

• •Creativity and Design
• •Individuality and Uniqueness
• •Community and Philanthropy
• •Female Empowerment
• •Canadian Identity
• •Personal Connection and Storytelling
• •Sustainability/Conscious Curation

Mejores Prácticas

• •Embrace Storytelling: Weave the brand's origin, the founder's passion, and the stories behind unique items into your copy. This personal touch resonates with the established tone.
• •Use Relatable & Slightly Informal Language: Keep the language warm, approachable, and occasionally humorous or whimsical, like chatting with a creative friend. Avoid overly corporate or stiff phrasing.
• •Highlight Uniqueness and Curation: Emphasize the hunted, curated, and eclectic nature of the products. Use descriptive language that conveys the special quality of each item.
• •Consistently Showcase Values: Regularly and authentically integrate messages about being Proudly Canadian, Proudly Female, and Proud Philanthropy. This reinforces brand identity and connects with like-minded customers.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic of the website and social media (e.g., if visuals are warm and cozy, the copy should reflect that). The Instagram feed is a good reference for the visual style.

Percepción Social

The overall perception is that of a small, passion-driven business with a distinct aesthetic and a commitment to social responsibility.

Ejemplos de Copy

• •For a Vintage Find: Remember that feeling of discovering a hidden gem? This [Vintage Item Name] is straight out of one of those moments. Lovingly hunted and ready to bring its unique story to your home. We promise it won't be boring! #BettyRoseFinds #VintageCharm
• •For a Handmade Item: Poured by hand, with a whole lot of heart (and maybe a little bit of spilled concrete – it's part of the charm!). Our [Handmade Product Name] is made right here in our Nova Scotia studio, because beautiful things should also feel personal. Get yours and let's get our hands dirty (creatively speaking!). #ShopStudio #HandmadeWithLove
• •For a Seasonal Collection: Hello [Season]! We've been busy as bees (or maybe just Krista with a new baby in tow and a love for all things [Season Adjective]) curating a collection that's all about [Seasonal Feeling, e.g., cozy vibes, festive cheer]. Find your next talking piece and make your home uniquely you. #BettyRoseHome #SeasonalDecor
• •Highlighting Philanthropy: Style your space, support your community. Every treasure you find at Betty Rose Home helps us give back – 5% of sales go directly to @otchfx and other causes close to our hearts. Because being 'Proudly Canadian' and 'Proudly Female' means 'Proud Philanthropy' too. ❤️ #CommunityLove #ShopWithPurpose
• •General Brand Ad: Tired of the same old, same old? So are we! At Betty Rose Home, we're on a perpetual hunt for the interesting, the eclectic, and the wonderfully fringe. From vintage treasures to modern handmade pieces, discover objects that tell a story. Let's make your home a conversation starter. #EclecticHome #FindYourObjects