Brand Tone

Supportive, Natural, Reassuring, Accessible, Simple

Brand Values

• •Natural Wellness
• •Accessibility
• •Holistic Approach
• •Simplicity
• •Transparency & Quality
• •Sustainability
• •Customer-Centricity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Supportive, Natural, Reassuring, Accessible, Simple) and values. Provide clear do's and don'ts for language, sentence structure, and common phrases.
• •Prioritize "You" over "We": Focus copy on the customer's needs, feelings, and journey. (e.g., "Our mission is simple: to help **you** embrace a healthier...").
• •Use Clear, Simple Language: Avoid jargon or overly technical terms. Make the benefits of natural wellness easy to understand and accessible. ("Feeling your best should never be complicated.").
• •Maintain Empathy and Support: Acknowledge life's challenges and position the products as helpful, natural aids. ("Life can be overwhelming... that's where we come in.").
• •Be Consistent Across All Channels: Ensure the tone and values are reflected in website copy, product descriptions, email marketing, any future social media, and customer service interactions. Regularly audit content to ensure alignment.

Social Perception

The perception of the CBD product was positive, highlighting good taste and effectiveness for anxiety. The historical association with diabetes resources suggests a previous or parallel focus on health support, which could lend some credibility if managed consistently. The current focus on CBD products positions them in the growing but sometimes scrutinized wellness market. Transparency and quality are key to positive perception here.

Copy Examples

• •Headline (Website/Social Media): Find Your Calm. Naturally. Discover Better Living CBD – wellness made simple and effective.
• •Product Description Snippet (Gummies): Life’s daily pressures deserve a moment of peace. Our delicious CBD gummies are crafted with high-quality, natural ingredients to help you unwind and embrace a more balanced day. Effortless wellness, one bite at a time.
• •Email Subject Line: Your Journey to a More Harmonious You Starts Here | Better Living
• •Instagram Post Caption: Feeling overwhelmed? You’re not alone. At Better Living, we believe in the power of natural solutions to restore balance. Our cold-pressed CBD oil is here to support your mental clarity and help you navigate life with greater ease. #NaturalWellness #CBDOilUK #MindfulLiving #BetterLivingUK
• •"Our Promise" Section on Website: At Better Living, transparency and quality are at the heart of everything we do. From sourcing the finest natural ingredients to rigorous testing, we're committed to providing wellness solutions you can trust. Because your peace of mind matters.