Brand Tone

Supportive, Customer-Focused, Quality-Driven, Approachable & Community-Oriented (emerging)

Brand Values

• •Quality & Durability
• •Customer Empowerment & Goal Achievement
• •Accessibility of Fitness
• •Innovation & Performance
• •Trust & Reliability

Best Practices

• •Prioritize 'Quality' and 'Durability': Consistently use language that reflects the high-grade nature of the products (e.g., 'premium steel,' 'built to last,' 'heavy-duty,' 'high-performance').
• •Emphasize Empowerment and Goal Achievement: Frame product benefits around how they help the customer achieve their personal fitness aspirations (e.g., 'unlock your potential,' 'reach your goals,' 'transform your body').
• •Build trust by providing accurate information and setting realistic expectations, as seen in their warranty mentions and customer service interactions.
• •Highlight accessibility of fitness for various needs and budgets, including home gym setups and financing.
• •Focus on innovation and performance, showcasing cutting-edge and high-performance fitness solutions.

Social Perception

Positive, provider of good quality fitness equipment; Reliable customer service; Fast shipping; Good value for price; Growing brand, especially in the Canadian home fitness market.

Copy Examples

• •From robust squat racks to versatile adjustable dumbbells, experience the difference quality makes to your workout and your results.
• •Join the Better Body Equipment Family.
• •Our mission is to provide affordable, high-performance fitness equipment.
• •Unlock your potential with our premium steel equipment, built to last and help you reach your fitness goals.
• •We are Canada's fastest-growing home fitness brand, offering innovative solutions to transform your body.